Amid all the hubbub over external social media marketing, internal social networking within a single company or project team has a much lower profile. Recent developments, however, indicate that enterprise social networking's stock is rising quickly. Read more
Ever since Comcast's former director of digital care, Frank Eliason, came up with the idea in 2008 of using Twitter to respond to customer-service problems, businesses of all stripes have been following the cable company's lead. Many do so without considering the consequences. Read more
Absolutely! In the spirit of General Electric founder Thomas Edison, GE has established its "GE Geniuses" program, marshaling GE's considerable in-house scientific expertise to answer just about any question customers can throw at them. Here, Senior Chemist Job Rijssenbeek discusses how he's making batteries more efficient and developing new...
Behavioral economics in the social space is evinced by lots of anecdotal evidence but precious little hard evidence, John Bell writes on the Digital Influence Mapping Project blog. Such concepts as reciprocity, authority and scarcity are claimed to drive persuasion and action, Bell writes, as well as “finding the bright spots,” “shrinking the...