Agencies go global to keep up with client expansion
As U.S. marketers seek to expand into international markets, b-to-b agencies are pursuing different models of globalization, from mergers and acquisitions to joining independent networks.
Social media, search and content marketing are among the tactics driving the most success for panelists who spoke at BtoB's recent NetMarketing Breakfast in Chicago.
Lead generation is becoming simpler in practical terms—it's easier than ever before to find and nurture prospective customers. But the forces driving it are complex, including the integration of marketing and sales tools and continued industry consolidation.
Last year at SiriusDecisions' annual summit, the marketing consultancy rolled out a major revision of its marketing effectiveness model with a new approach to sourcing and qualifying leads.
Governance, risk and compliance company Navex Global rose from the integration of other four companies, unifying product offerings under one brand and developing a centralized business strategy.