Study: Social media influences b-to-b tech purchases
Social media is playing an important role in IT purchases throughout the decision-making process, according to a report by Starcom MediaVest Group.
Kate Maddox And Christopher Hosford
Keynote speakers at BtoB's Digital Edge virtual conference last week addressed the growing importance of content marketing and social media in b-to-b.
Bob Felsenthal, VP-publisher of BtoB, is stepping down from his role at year's end. He will continue to consult until April with Crain Communications Inc. on the merger of BtoB into Advertising Age.
Marketers are keenly aware that their professional world has changed dramatically over the past five years, and this transformation is having a profound impact on lead generation and prospecting, according to a new study by BtoB.
Rick Segal, president worldwide-chief practice officer at b-to-b agency gyro, New York, will leave his post at the end of the year to become VP-advancement and distinguished lecturer of commerce and vocation at Bethlehem College and Seminary in Minneapolis.
BtoB will go digital-only beginning Jan. 1, featuring daily online b-to-b news and a dedicated e-newsletter as part of the previously announced merger of BtoB and Advertising Age.