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NEWS
Is Google+ the place to be?
The traditional criticism of Google+ since its founding two years ago has been that few people use it.
Kate Maddox
As U.S. marketers seek to expand into international markets, b-to-b agencies are pursuing different models of globalization, from mergers and acquisitions to joining independent networks.
Mary Morrison
Social media, search and content marketing are among the tactics driving the most success for panelists who spoke at BtoB's recent NetMarketing Breakfast in Chicago.
Christopher Hosford
Lead generation is becoming simpler in practical terms—it's easier than ever before to find and nurture prospective customers. But the forces driving it are complex, including the integration of marketing and sales tools and continued industry consolidation.
Christopher Hosford
Last year at SiriusDecisions' annual summit, the marketing consultancy rolled out a major revision of its marketing effectiveness model with a new approach to sourcing and qualifying leads.
Charlotte Woolard
Governance, risk and compliance company Navex Global rose from the integration of other four companies, unifying product offerings under one brand and developing a centralized business strategy.
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