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Download a PDF of the November 2007 Issue
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SPECIAL REPORT
Growing influence
As they seek to expand their market share and grow revenue, b-to-b marketers are increasing their focus on the small and midsize business segment. From financial services companies to technology giants, they are rolling out new products, services and resources aimed at this lucrative audience.
Kate Maddox
Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information.
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NEWS
Channel marketing ROI big hurdle for marketers
B-to-b marketers that rely on channel partners to sell their products are struggling to improve the ways they measure ROI on their channel marketing investments.
Mary Ellen Podmolik
The nation's top financial firms, many of them dealt a serious blow by the
Matthew Schwartz
A new survey has found differences between the media that b-to-b marketers use to push their products and services and the media that business decision-makers say they rely on to do their jobs better.
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OPINION
CMOs must live up to the boss’ expectations
It's time for CMOs to rise to the stature of C-suite players. To date, the CMO has not lived up to the CEO's expectations and needs. Too often, the marketing department's focus has been poorly aligned with the CEO's agenda.
Melissa Read, director of behavioral research, Spunlogic
I recently came across an odd question in a conference survey. It read: Will you attend the topical dinner? One respondent replied, "Topical dinner? Is that something I can smear all over my body?" It was then I knew data analysis would be a problem.
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Outing ‘lazy flacks'
The editor in chief of Wired has had his own "I'm as mad as hell and I'm not going to take it anymore" Howard Beale moment. Only instead of shouting out the window, he blogged.
Kate Maddox
As they seek to expand their market share and grow revenue, b-to-b marketers are increasing their focus on the small and midsize business segment. From financial services companies to technology giants, they are rolling out new products, services and resources aimed at this lucrative audience.
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BUSINESS MEDIA
TechTarget acquires KnowledgeStorm for $58 million
Wedding two of the biggest players in IT lead generation, TechTarget last week acquired KnowledgeStorm, a content site for IT professionals, for about $58 million.
Matthew Schwartz
Keith Fox was named president of BusinessWeek in April following a three-year stint as president of McGraw-Hill Professional. He took charge at a critical time, as work was under way on a major redesign of the publication.
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EVENTS
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DIRECT & DATABASE
DMA report predicts spending increases
Despite some soft spots in the U.S. economy, direct marketing is expected to grow next year in spending, sales, return on investment and even employment.
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NETMARKETING
E-newsletter advertising
Sending out your own email newsletters and promotions can be highly effective, but it's not the only form of email marketing.
Karen J. Bannan
Euchner-USA manufactures switches and components for the automobile machine and tool market. Four years ago, the company started expanding into other markets and verticals, courting manufacturers in the packaging, materials handling, robotics and semiconductor industries.
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Outing ‘lazy flacks'
The editor in chief of Wired has had his own "I'm as mad as hell and I'm not going to take it anymore" Howard Beale moment. Only instead of shouting out the window, he blogged.
Kate Maddox
As they seek to expand their market share and grow revenue, b-to-b marketers are increasing their focus on the small and midsize business segment. From financial services companies to technology giants, they are rolling out new products, services and resources aimed at this lucrative audience.
New York—B-to-b online media will outpace the market growth of b-to-b magazines and events and database and information products on a compound annual basis from 2006 through 2010, according to a report released Monday by media investment bank Jordan, Edmiston Group.
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BTOB PRINT: BEYOND THE BIZ
Outing ‘lazy flacks'
The editor in chief of Wired has had his own "I'm as mad as hell and I'm not going to take it anymore" Howard Beale moment. Only instead of shouting out the window, he blogged.
Rebekah Tsadik
Voicemail. Spam blocker. The U.S. Postal Service. Marketing professionals continue to pine for audiences the Internet hasn't necessarily made more accessible. But a new Web site ( www.salesconx. Kate Maddox
In a promotion tied to its sponsorship of BlogWorld Expo in Las Vegas Nov. 8-9, Southwest Airlines gave away a free trip to the city to a blogger who submitted the most popular caption for a photo featured on its blog, Nuts about Southwest.
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CHASERS: FEATURE
Goat or Gloat
Company: Kyocera Mita America, Fairfield, N.J.
Company: Adobe Systems, San Jose, Calif.
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