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By Sandra Zoratti,
VP-marketing, Ricoh Co.
SPECIAL REPORT
MARKETING AUTOMATION
E-COMMERCE
CONTENT MARKETING
DIRECT
FEATURES
GUIDES
RESOURCES
MEDIA BUSINESS
ABOUT US
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Download a PDF of the February 2007 Issue
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SPECIAL REPORT
ONLINE PUSH
Every aspect of the list industry has changed as the business world has become more Web-centric.
CAROL KROL
The list business continues to experience rapid change, and list owners are not immune.
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NEWS
New breed of publishers offers marketing services
Media companies claim no conflict as they expand into traditional-agency territory Kate Maddox
Senior marketers at Red Herring's CMO 2007 conference said they are gaining influence at the executive table but still face significant challenges, including growing revenue, measuring success and figuring out the best use of new marketing tools such as social media.
Matthew Schwartz
Call them the middlemen of the blogosphere: Web sites that facilitate payments to bloggers to post reviews.
Kate Maddox
Dow Jones flagship aims to attract younger audience, more women readers
Carol Krol
Spending on search engine marketing last year totaled $9.40 billion, up 62% from $5.80 billion in 2005, according to the Search Engine Marketing Professional Organization's annual State of Search Engine Marketing report, released last week.
Matthew Schwartz
Establishing a footprint in the rapidly growing area of life sciences, Nielsen Business Media has joined forces with Burrill & Co. to form Burrill Life Sciences Media Group.
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OPINION
No more solutions, please
Ten or 15 years ago, you could still make the case for starting your company's brand conversation with the word "solution." Back then, "solution" was a fresh way of saying you recognized the fluidity of customers' needs and were equipped to help.
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Yahoo launches display ads in 19 countries
Barcelona, Spain—Yahoo on Monday launched mobile display advertising on the company's Yahoo Mobile Web service (m.yahoo.com) in 19 countries across Europe, Asia and the Americas.
Kate Maddox
Media companies claim no conflict as they expand into traditional-agency territory |
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BUSINESS MEDIA
medianotes
Nielsen to acquire all of NetRatings
MATTHEW SCHWARTZ
During the past two decades, CNBC has built a solid reputation for serving C-level executives and financial professionals who rely on the network's real-time financial markets coverage.
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EVENTS
Focus on ROI, brand-building
Don Freeman is chairman-CEO of Freeman, a Dallas-based company that plans, manages and executes events. In January, Freeman was given the Distinguished Member Award by the Professional Convention Management Association, which recognizes outstanding overall industry achievement.
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DIRECT & DATABASE
Four simple rules for better mailing lists
Your success depends on your mailing lists. According to late, great direct marketer Ed Mayer, the success of every direct marketing campaign hinges 40% on mailing lists, 40% on offer and 20% on everything else. In other words, pick bad mailing lists and you will certainly fail.
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NETMARKETING
Detecting, defeating CLICK FRAUD
As CEO of TopTenWholesale.com, Jason Prescott occupies the unique position of being both a paid search advertising provider and a paid advertiser. He uses search engines such as Google to get traffic for his own site, which connects resellers and wholesalers via paid search.
John Marshall is the founder of ClickTracks, a Web analytics software company based in Santa Cruz, Calif. Founded in 2001, ClickTracks' clients include Nokia, AT&T, Intuit Inc., Volvo Cars of North America and General Electric Co.
Lisa Wehr, Founder and President, Oneupweb
Our culture is peppered with idioms supporting preventative measures—an ounce of prevention, a stitch in time, etc. It's important to note that no one's grandmother ever told them, "Once you've overcome a problem, you can stop preventing it.
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Yahoo launches display ads in 19 countries
Barcelona, Spain—Yahoo on Monday launched mobile display advertising on the company's Yahoo Mobile Web service (m.yahoo.com) in 19 countries across Europe, Asia and the Americas.
Kate Maddox
Media companies claim no conflict as they expand into traditional-agency territory New York—Magazine rate card-reported advertising revenue in January totaled $1.3 billion, up 5.9% from a year earlier, according to the Publishers Information Bureau. Ad pages were down 0.9%.
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BTOB PRINT: BEYOND THE BIZ
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