BtoB

Penske Truck Leasing Debuts First National B-to-B Campaign

By Kate Maddox on 03.16.2015

Google Says Millennial Influence on the Rise in B2B Buying

By Alex Kantrowitz on 03.12.2015

• 1

Governing Social Media -- an Oxymoron Brands Must Address

By Gail Moody-Byrd on 03.12.2015

BMA, Now Part of ANA, Gears Up for Much Bigger Annual Conference

By Kate Maddox on 03.12.2015

Orlando: We're More Than Just Mickey Mouse

By Judann Pollack and Ashley Rodriguez on 03.09.2015

Nielsen Ads Say 'Let's Count the Binge-Watchers, the Cord-Cutters'

By Jeanine Poggi on 03.09.2015

UPS Launches 'United Problem Solvers' Campaign

By Kate Maddox on 03.08.2015

AT&T, Microsoft Ink Pact for New Small Business Offering

By Mark Bergen on 03.02.2015

Tate & Lyle Serves Up New Campaign for Low-Cal Sugar

By Kate Maddox on 03.02.2015

Pegasystems Takes on Salesforce in New Ad Campaign

By Kate Maddox on 03.02.2015

New CMO at ON24 on Why He Formed a 'Bromance' With Sales Counterpart

By Kate Maddox on 02.26.2015

Data-Storage Company Launches Effort With Twitter 'Personas' and Apple-Watch Giveaways

By Kate Maddox on 02.26.2015

Caterpillar Rolls Out New Video in 'Built for It' Campaign

By Kate Maddox on 02.24.2015

• 1

CMOs Plan to Boost Marketing Budgets by 9% This Year

By Kate Maddox on 02.18.2015