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By Tom Nightingale,
president-sales and marketing, ModusLink
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Pundits predict that digital media will replace print. They made the same predictions about newspapers and radio, radio and TV, TV and cable, cable and Internet. But new media don't kill old media. I expect digital and print to coexist and to redefine each other. Read more
McKinsey Quarterly once wrote that word of mouth is the most powerful form of marketing, and in the past several years, this approach has forayed into mainstream marketing. Marketers understand that while cyclical campaigns, e-blasts and press announcements yield transactional relationships, word of mouth can be powerful and influential throughout the buyer's journey. Simply put, a word-of-mouth recommendation from a trusted source can go a long way. Read more
Imagine: You're the marketing communications executive at your organization. Your leader— the one you expected to remain at the helm indefinitely—has decided to step down unexpectedly. He or she simply no longer has the drive or the passion to continue in his or her role. Read more
As a b-to-b marketer, one of my biggest fears is becoming irrelevant. To me, irrelevance says you have lost touch with your audience. For a marketer, audience is everything. Read more
BIO
Jeff Perkins, VP-global online marketing, Premiere Global Services
Jeff Perkins is VP-global online marketing at Premiere Global Services. in his previous position with Autotrader.com, Perkins was responsible for all b-to-b marketing programs at AutoTrader.com, including print and online ad campaigns, website development, collateral, trade shows, direct mail and email marketing. Prior to joining AutoTrader.com, he spent 10 years working in the advertising industry in New York, most recently at Euro RSCG Worldwide as an account director, where he led all digital advertising efforts for Volvo, launching Volvo’s multimillion-dollar promotional tie-in with the hit film Pirates of the Caribbean: Dead Man’s Chest. He received his B.A. from American University and his MBA from Emory University’s Goizueta Business School, where he is a frequent guest lecturer. He can be reached at jeffrey.perkins@autotrader.com, or follow him on Twitter at @jperks74.
Today you can do a quantitative survey very easily. You don't have to do them by mail or phone anymore. It's all online. You can easily get thousands of respondents and deliver a statistically significant research study back to your executive team in just a few weeks. Read more
Posted: March 04, 2013 at 11:51 am by
Tim Washer, Cisco Systems
BIO
Tim Washer, Senior Manager of Social Media, Cisco Systems
Tim Washer is Senior Manager of Social Media at Cisco Systems. Before Cisco Tim served as head of social video for IBM, where he worked on the award-winning Smarter Planet campaign and wrote/produced IBM’s most successful YouTube series, “Mainframe: The Art of the Sale,” which was selected as a Comedy Central “Staff Favorite.” He has freelanced for The Late Show with David Letterman, Late Night with Conan O’Brien, Saturday Night Live and The Onion SportsDome. Tim’s corporate comedy work has been covered by Advertising Age, ADWEEK, NPR and The New York Times; and he’s presented at South by Southwest, The Wall Street Journal Digital Download and Harvard Business School. He holds an MBA from the University of Texas.
At some point in this video blog—the first entry in a series humorously titled, "Better Marriage Through Big Data"—we'll discuss the importance of selecting a series title that actually makes sense. For now, I'll honor rule No. 2 of b-to-b content marketing: "Never underestimate the value of the nonsensical." Read more
The other day I was reading an article about “Cognitive Dissonance: Why Social Sharing Creates Employee Advocates.” Intuitively, you would suspect that “employee sharing can influence your employees to love your company more,” but I'm always thrilled to see research, data and science to support these theories. Thank you, psychology! Read more
I’ve been having a lot of conversations recently about sales and marketing alignment (well, honestly, who working in B2B marketing hasn’t?). In Forrester’s most recent “Marketing Organization and Investment” survey, we asked marketing execs about the state of collaboration between sales and marketing. Fifty-four reported “weak” or “mixed” collaboration on several core lead-to-revenue activities. Those numbers illustrate the much-storied rift between marketing and our colleagues in sales. Read more
I was on a deadline, working at night with the television on to keep me company. My muse was sulking because she wanted to write this entire blog in rhymed couplets in honor of Valentine's Day. Read more
Sometimes trading an inefficient process for an efficient process can get stymied in the cultural issues that come with change. That's what Ryan Niles, partner at SMS Assist, has learned in his company's quest to help businesses save time, money and manpower on facilities management. Here is our conversation: Read more
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