By Petra Neiger,
Director of Communications, Siemens Medical Solutions
Jeff Perkins, VP-global online marketing, Premiere Global Services
Jeff Perkins is VP-global online marketing at Premiere Global Services. in his previous position with Autotrader.com, Perkins was responsible for all b-to-b marketing programs at AutoTrader.com, including print and online ad campaigns, website development, collateral, trade shows, direct mail and email marketing. Prior to joining AutoTrader.com, he spent 10 years working in the advertising industry in New York, most recently at Euro RSCG Worldwide as an account director, where he led all digital advertising efforts for Volvo, launching Volvoís multimillion-dollar promotional tie-in with the hit film Pirates of the Caribbean: Dead Manís Chest. He received his B.A. from American University and his MBA from Emory Universityís Goizueta Business School, where he is a frequent guest lecturer. He can be reached at email@example.com, or follow him on Twitter at @jperks74.
When I was in high school, I played basketball every day. I was really skinny. I could eat whatever I wanted and I definitely did not have a healthy diet. Plus, I had a huge appetite. There were never leftovers in my house.
But, as I got older, I played less basketball and still ate the same quantity of food. The result was that I gained weight. I just started buying bigger pants and baggy shirts.
Then when my wife was pregnant with our first child, I started to gain "sympathy weight," meaning that I would eat more to match my wife's pregnancy weight gain with some pounds of my own. Then my wife had the baby and the weight just melted off her. For me it wasn't so easy. Read more
From time to time, industries or sectors take cues from other industries in order to push their own boundaries of creativity and accelerate innovation.†
It's the reason savvy research institutes will put different disciplines in the same space—make the biology and chemistry departments share a printer room and, lo and behold, a year later you start seeing biochemistry innovations springing up. Read more
For quite some time now, I’ve been thinking about writing a book. A book about social media. A book about what I’ve seen and learned. A book about things I would like to see. A book about strategy—I love strategy.
I’ve started writing it several times. But every time I sit down at my keyboard, doubts take over. "Why do I want to write a book? Why shouldn’t I just blog about it?" Oh, that four-letter word always wins out and the bolded text ("Chapter 1") on my screen quickly becomes a blog title. Read more
Posted: September 23, 2013 at 1:27 pm by
Gail Moody-Byrd, SAP
Gail Moody-Byrd, Senior Director of Marketing, SAP
Gail Moody-Byrd is a senior director of marketing at SAP, specifically in the Digital, Social and Communities practice. Gailís role at SAP is two-fold: to lead the integration of social and community strategies into the marketing plans for SAPís six worldwide priority solutions, and to innovate to derive ROI from SAPís social programs. During her five years at SAP, Gail has been a member of the leadership team for SAP Community Network (SCN), SAPís highly engaged online community for SAP professionals. Her accomplishments at SAP include successfully integrating the use of social media channels into SCN in 2009, and building best practices for B2B use of social lmedia to engage with enterprise customers. Gailís most recent experience prior to SAP was director of enterprise marketing for Palm Inc. Prior to that, Gail held a number of brand marketing and strategic consulting roles with Levi Strauss &Co., McKinsey & Co. and other companies. She earned an MBA from Harvard Business School.
Recently I have become a huge Scandal fan (TV drama on ABC based on a real-life former White House press aide who runs a crisis management firm in Washington D.C.). I faithfully tweet with the legions of followers of @ScandalABC as we anticipate the start of the season 3. Olivia Pope and her staff have branded themselves #gladiators, fearless “fixers” of maddeningly complex high profile messes in Washington D.C. politics.
The metaphor of being a “fixer” resonates with me, a social media marketing strategist and practitioner at SAP (who also knows the life of friends I have in similar roles.) What’s the similarity being a Scandal “fixer” and a social media marketer? Do you really have to ask? Here goes…. Read more
Marketing is no laughing matter. It's both science and art, and is subject to increasingly sophisticated measurements of the impact a campaign has and the return on investment it brings an organization.
Still, sometimes a little humor can go a long way toward scoring a marketing goal. This month I spoke with Craig Conard, President of Sudden Impact Marketing, a Westerville, Ohio-based marketing company. We discussed the impact and implications of humor in a marketing campaign.
"So, a marketer walks into a bar..." Why is humor often taboo for marketing "serious" products and services?
In the first seven seconds, your customer makes the first critical decision. Whether to keep listening, enter into a conversation with you, or end it right now.
For marketers, seven seconds mark the first moment of truth. It's the size of our smallest attention window. You only have 7 seconds to get attention and answer customers' key question, "What's in it for me?"
Not by accident, seven seconds is the length of the average sound bite in news media. On TV or radio, seven seconds is how long your spokesperson will probably get to make a point. Are your media spokespersons ready for that? Read more
Posted: September 13, 2013 at 11:39 am by
Pam Didner, Intel
A good friend and social media guru recently shared with me a new tool he had discovered—Bunkr, a cloud-based content presentation platform.
After playing around with this tool, here is my summary:
Evernote + Pinterest + HTML 5 + simple Powerpoint features = Bunkr. Read more
Excellence in marketing is continually being reshaped and redefined. New approaches, seismic changes and extreme levels of transparency are just a few of the factors creating an ever-changing landscape for marketing. What is possible and what is required is continually evolving.
In my recent post, I talked about the need for Agility, Authenticity and Passion, along with the "four C’s" which describe the pillars of great marketing today. Let’s take a look at some examples of great marketers and great companies who are putting these pillars into practice. Read more