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By Tom Nightingale,
president-sales and marketing, ModusLink
SPECIAL REPORT
MARKETING AUTOMATION
E-COMMERCE
CONTENT MARKETING
DIRECT
FEATURES
GUIDES
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MEDIA BUSINESS
ABOUT US
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I am overwhelmed by today's assault of less-than-impactful marketing messages. Aren't you? On average, each individual gets pummeled with more than 3,000 messages every day. No wonder I'm overwhelmed. Read more
BIO
Gail Moody-Byrd, Senior Director of Marketing, SAP
Gail Moody-Byrd is a senior director of marketing at SAP, specifically in the Digital, Social and Communities practice. Gail’s role at SAP is two-fold: to lead the integration of social and community strategies into the marketing plans for SAP’s six worldwide priority solutions, and to innovate to derive ROI from SAP’s social programs. During her five years at SAP, Gail has been a member of the leadership team for SAP Community Network (SCN), SAP’s highly engaged online community for SAP professionals. Her accomplishments at SAP include successfully integrating the use of social media channels into SCN in 2009, and building best practices for B2B use of social lmedia to engage with enterprise customers. Gail’s most recent experience prior to SAP was director of enterprise marketing for Palm Inc. Prior to that, Gail held a number of brand marketing and strategic consulting roles with Levi Strauss &Co., McKinsey & Co. and other companies. She earned an MBA from Harvard Business School.
Let’s begin with my core belief about social media: The key to success in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging. Question: What then, you ask, drives success in social media marketing? Answer: Content about your product that is contributed by impassioned members of a community of practice that self-populates without the golden hand of the marketing team. Read more
Barrels of ink have been spilled and countless pixels have been consumed over the decades talking about the kerfuffle between marketing and sales, marketing and operations, and marketing and the CIO. While one would think that marketing just can't get along with anybody, we now have to add in a new source of strife for marketers: marketing and pricing. Read more
I hope you'll pardon my beginning this post with a personal note. Read more
Recently I had the opportunity to spend some time with Timothy Chou, cloud computing guru, former executive at Oracle and Stanford University lecturer, about marketing complex solutions. We discussed who marketers should really be targeting within an organization, how to get their attention and ways to open the conversation. Read more
Posted: March 29, 2013 at 12:10 pm by
Pam Didner, Intel
My experience with Alaska Airlines (@AlaskaAir) had always been positive until March 14th, due to a flight cancellation. I wrote a blog entitled: “A letter to @AlaskaAir: My best and worst flight experience” in which I shared several of my ideas about areas that the airline must improve: Read more
B2B marketing leaders are striving to position their companies as “thought leaders". And why not? If you do not have a truly disruptive technology, product, service or idea (in which case you actually are a thought leader), being seen as a thought leader gives your company strategic differentiation. It helps you stand out in the cacophony of messages that your customers must sift through to find you. Given the complexities that B2B buyers face when making decisions for sophisticated solutions, your thought leadership might just be the most important part of your marketing program. It becomes part of your brand value. It converts you from a commodity supplier into a trusted advisor who can lead the customer to achievement of their vision. Read more
Depending upon whom you ask, there are between 1.5 million and 2 million unique mobile apps across iOS, Android, Windows Phone, Blackberry, Kindle and other app platforms. Mobile has graduated from a cool add-on to a core component in a brand’s digital experience. Read more
In more than 20 years in marketing, I've never had an easier time justifying budget for online advertising. And I can say that it's all because of an up and coming firm that I stumbled across for a completely unrelated project, but which is now fast becoming our de facto banner advertising partner. The name is Demandbase. Write this down. These guys are going places. Read more
Pundits predict that digital media will replace print. They made the same predictions about newspapers and radio, radio and TV, TV and cable, cable and Internet. But new media don't kill old media. I expect digital and print to coexist and to redefine each other. Read more
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