BLOG POSTS OF THE WEEK
The Best Free iPad Apps for B2B Marketers
Posted By Tequia Burt on September 03, 2010
On the Social Media B2B blog, Jeffrey L. Cohen writes “Now that Apple has sold 3 million iPads, the platform is worth looking at for B2B marketers.” Noting that one of Apple's latest products is not a fad, he goes on to recommend free apps to b-to-b marketers looking to get their feet wet with the device. Later, Cohen promises, he will post on paid apps.
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CEO Perspective: Marketing as a Revenue Driver
Posted By Christopher Hosford on September 03, 2010
A little while ago,
BtoB reported that the Sales Lead Management Association would be launching an Internet-based radio program, bringing to listeners the voice of industry leaders. Here, in the "Modern B2B Marketing" blog, Jon Miller head of corporate communications, demand generation, brand and product for Marketo, details the inaugural show featuring Marketo CEO Phil Fernandez. Miller channels Fernandez's views, that "the sales force can be retrained in their thinking, and start to see marketing not as something that happens on one side of the wall, but rather, as a important part of the sales process."
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Google offerings for small business?
Posted By Sean Callahan on September 03, 2010
In a recent post on the “Small Business Search Marketing” blog, Matt McGee speculated about some recent announcements from Google. In the post, called “Google Dangles Carrots in Front of Small Biz Owners,” McGee describes the offerings: “One is about better visibility on Google Maps; the other is about expanding the availability of product inventory listings in Google's search results.” He speculates that moving forward these may provide strong opportunities for small (and large) businesses looking to target locally.
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Could AT&T kill the iPhone brand?
Posted By Kate Maddox on September 03, 2010
Noting the phenomenal growth in Google Android smartphones, which captured a 27% market share among smartphone users in the second quarter, according to Nielsen Co., buzz marketing expert Paul Dunay wonders about Apple's decision to sell its iPhone exclusively through AT&T. “As a brand manager, I would feel constrained by the AT&T brand and be lobbing internally at Apple to set the iPhone free before it's too late,” writes Dunay, global managing director of services and social media at Avaya, in his blog this week.
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Rule of thumb for email frequency
Posted By Sean Callahan on August 30, 2010
In a recent post on the “Email Garage” blog, this question was posed, “What's the ideal email frequency?” The short answer was fairly simple: “Once a week: That's the general rule for B2C. Once a month for B2B. Those are the frequencies that most people are fine with.” The long answer was more nuanced, however. Marketers need to ask themselves this question: “What's the true value of my messages for my customers?”
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