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BtoBlog: Blog Post of the Day |
Posted by:
Ginger Shimp, Marketing Director, SAP America
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-up with John McDonald, VP-marketing, British Airways
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Welcome to BtoB's look at the week in the b2b marketing blogs. Each week we'll pull stories from the blogosphere that we think you'll find interesting or useful. These blogs are written by vendors, analysts, researchers and, yes, even professional b2b marketers themselves. There's so much information, there's no possible way to digest it all. So we've attempted to select the best-of-the best.
What’s more, we’ve also added a dynamic Blog Roundup which automatically pulls stories from blogs we’ve selected as consistently strong. If you are a blogger and you're blog isn't on the list, drop us a line and include the link of your blog so we can consider adding it here.
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BLOG POSTS OF THE WEEK 
Posted By Christopher Hosford on February 01, 2012
Volumes have been written about effective social marketing and blogging, but little if anything is ever said about staying the course, keeping that inspiration fueled in order to keep the effort going. Here, Russ Meyer writes on the Babcock & Jenkins blog about staying plugged in to the blogging task, with tips on writing the gold-plated posts people are hungry for. Meyer's suggestions range from loving your subject, to being opinionated, being human and, with an unexpected twist, “relating the unrelated.”
READ MORE
Posted By Sean Callahan on January 23, 2012
On the “AdRants” blog, Steve Hall posted about IBM Corp.'s latest “Smarter Planet” ads, which were created by Ogilvy & Mather. The ads promote IBM's analytics, cloud computing and demand planning. Hall is a fan. “After watching these ads it seems as if there's nothing IBM can't do,” he wrote. READ MORE
Posted By Tequia Burt on January 23, 2012
Have you heard of Pinterest? If you haven’t heard of this social networking site yet, which call itself a “virtual pinboard” that allows users to manage and share web images and links, you will soon. Though this mainly is targeted to consumers, Karlie Justus of the Social Media B2B blog says b-to-b marketers should jump on the Pininterest bandwagon. She writes, “Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest saw a 4,000% increase in site traffic from June to December of last year, and many consumer-facing and female-centric brands are already using it well.” READ MORE
Posted By Kate Maddox on January 23, 2012
Forrester analyst Anthony Mullen sounds off on the recent furor over SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) currently being debated in Congress. “There is something wider at work here beyond simply piracy,” Mullen writes in his blog. Read his post to find out what he says is really stunting the growth of the digital economy. READ MORE
Posted By Christopher Hosford on January 23, 2012
When multichannel marketers think about search marketing, they typically focus on the impact it can have on online behavior, observes Nathan Safran, on the Conductor blog. They closely monitor such metrics as conversions, cart abandonment, Web page bounce rates and traffic sources, but far fewer focus on the offline impact search marketing spend can have. Tying the two channels together has historically been difficult to do. Safran details here how the offline impact of search marketing is undervalued in any ROI calculation that does not include sophisticated attribution modeling, and offers possible solutions. READ MORE
BLOG ROUNDUP
BLOGROLL
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B-to-b Marketing General
Content Marketing
Selling
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Marketing General
E-Mail Marketing
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Search Marketing
IT Marketing
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Miscellaneous
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