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Response in the era of spam: As easy as Pi

By Sharon Crost, global online marketing / social media manager, Hitachi Data Systems

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2010BtoB's BEST  





Direct Mail: Multi
Winner: Intervet/Schering-Plough Animal Health
Intervet/Schering “Lawrence Bay Invite”
Agency: Osborn & Barr 		SEE MORE
Runner-up: Hobart Corp.
Hobart

“Hobart Advansys Direct Mail"
Agency: GyroHSR

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Honorable Mention: IBM Corp.
IBM Corp.

“C-Suite Studies,”
OgilvyOne Worldwide, New York

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Direct Mail: Single
Winner: Sprint Nextel
Sprint Nextel “Everything’s Connected"
Euro RSCG Chicago 		SEE MORE
Runner-up: Greater Austin Chamber of Commerce
Greater Austin Chamber of Commerce “A Californian’s Guide to Austin, Texas"
nFusion 		SEE MORE
Honorable Mention: Tucows Inc./OpenSRS
Tucows Inc.

"Oh No! There Goes
a Potential Revenue Stream”
Tango

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BtoB's Best
Click Category to Jump to Details
     
Best Marketers Integrated Campaigns
More than $200,000)		 Integrated Campaigns
(Less than $200,000)
Direct Mail: Multi Direct Mail: Single Out of Home
Print: Single Ad Print Ad Campaign
(more than $200,000)		 Print Ad Campaign
(less than $200,000)
TV Online Video Online Campaign
Microsite Branded App Trade Show
Nontraditional  
     
 







 

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