agency at a glance

Global Branding Expertise

Our Brand Asset Management process is the culmination of experiences, tools and processes derived from 17 international agencies representing 25 countries worldwide.

Integrated Service

To ensure fully integrated communications, our account teams are intentionally composed of individuals who represent multiple agency disciplines and follow a
media-neutral approach to planning.

As a result of low turnover among motivated employees, every department and each account is headed by someone with not less than 15 years of experience working in that discipline.

From projects to product launches, we have the critical mass and specialized resources to get the job done whether you need it next quarter or "yesterday."

Awards

clients

Bader Rutter Clients

contact us

Bader Rutter
13845 Bishop's Drive
Brookfield, WI 53005
P: 262-784-7200
F: 262-938-5555

Contact
Greg Nickerson
CEO
P: 262-784-7200
E: gnickerson@bader-rutter.com

Bader Rutter

www.baderrutter.com

Bader Rutter is one of the largest independently owned agencies in the country, with 230-plus talented and passionate communications professionals offering a complete range of services from branding and strategic planning to execution, placement, monitoring and measurement. Brand development and stewardship are at the core of what we do. We understand technical products and complex channels to market.
Recognized as one of the top BtoB agencies in the country.
By combining world-class strategic counsel with seamless execution, we provide you with something other agencies seldom do — a complete solution. We are media agnostic — our recommendations are based on two things: the best vehicles to reach the targeted audience(s) and the vehicles that will achieve the stated objectives. And, our services are global due to our partnership with BBN — The Business Branding Network. To learn more, go to www.BBN-international.com. Bader Rutter is headquartered in the beautiful Milwaukee suburb of Brookfield, Wis., with additional offices in Chicago and Lincoln, Neb. We work hard and smart, and play hard, too. We're not only dedicated to our trade, but also we're a pretty fun bunch of folks!
 

success story

In the summer of 2010, The Standard came to Bader Rutter with the goal of finding a strategic partner to help it strengthen its marketing communications. Primarily a BtoB company that sells retirement plans and disability insurance, The Standard operates in a heavily regulated and competitive market where customers primarily
price-shop. The Standard had low brand recognition but was a very successful company.

Bader Rutter responded with an innovative group-authored blog in a space where competitors were not active. The agency developed an online virtual tour of the Workplace Possibilities Center, a state-
of-the-art model workspace demonstrating ergonomic solutions to enhance productivity. Public relations developed a program that included media training, webinars, contributed articles, white papers and case studies.

Bader Rutter helped establish a social media presence for The Standard. The Standard quickly became a leader in its target social media space. We audited the existing website and generated new ideas for perceived content gaps. As a result of these tactics, brand recognition increased and overall share of voice doubled.