Menlo Park, Calif.—Facebook plans to roll out its scrapbooklike Timeline interface to businesses, providing to brands the new format officially launched for individuals in December.
February 21, 2012
Waltham, Mass.—Social media marketing has become a critical tool for small businesses and nonprofit organizations planning events, according to a study by email service provider Constant Contact.
February 17, 2012
Christopher Hosford
Traditionally companies divide the leads assigned to in-house sales reps by territory. Networking solutions company Network Hardware Resale, however, has decided to assign leads by social connections.
February 15, 2012
Jobs company Monster Worldwide’s new “Cool Jobs” video, launching its global outreach to HR departments, isn’t quite as riveting as
that viral video of SI swimsuit model Kate Upton doing the Dougie.
February 15, 2012
Infographics that feature b-to-b social media stats generally grab attention, says Jeffrey L. Cohen on the Social Media B2B blog. When someone takes the time to fully source statistics with footnotes that point each stat to a source, Cohen is impressed.
February 15, 2012
Christopher Hosford
New York—Social marketing continues to intrigue, even surprise, marketers with its effectiveness, according to a panel of b-to-b marketers at today's BtoB NetMarketing Breakfast here.
February 14, 2012
Karen J. Bannan
Schedulicity develops scheduling software-as-a-service that helps small businesses manage their appointments and customers more effectively.
February 14, 2012
Christopher Hosford
Last month's Software & Information Industry Summit in New York featured appeals to publishers to pursue new media, social networking and mobile as avenues to relevancy and revenue.
February 13, 2012
In the days leading up to Super Bowl XLVI, players for both the New England Patriots and the New York Giants spent their days practicing, attending parties and concerts—and tweeting.
February 13, 2012
Washington, D.C.—Marketers believe social media is an effective tool and use it themselves, but their commitment to investing in social marketing lags, according to a study from the Software & Information Industry Association.
February 10, 2012
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