Cambridge, Mass.—Companies with large social media marketing budgets prioritize funds to promote content on general social networks, according to a new study by Forrester Research.
May 16, 2013
Wendy Marx, President, Marx Communications
It's a lonely time for many b-to-b social media employees. While b-to-b social media spending increased 9.6% last year, according to the CMO Survey, the majority of b-to-b companies are failing to integrate social media into their business practices.
May 15, 2013
Jon VanZile
If you ask Stephanie Winans, a digital media strategist, consultant and speaker on social media, there are at least two good reasons you should be watching your competitors' social media platforms.
May 15, 2013
Enterprise software company Deltek says watch out for that little piece of paper over there. It could be a project, or could be an opportunity. The animated little guy (A piece of paper? Surreal!) sings (sings!), “Come look at me, I'm just an opportunity.
May 15, 2013
The play was awful, a rare swing-and-a-miss for the local theater company that I had supported for many years. Shortly after the curtain fell, I sent a warning tweet to other prospective theatre-goers: Fine acting and stage design can't overcome a “monstrously bad script.”
May 13, 2013
Cambridge, Mass.—HubSpot Inc. has launched Social Inbox, which integrates social media monitoring and publishing with HubSpot's contact database for better marketing segmentation.
May 09, 2013
San Francisco—LinkedIn is rolling out a new feature for its LinkedIn Today pages called Channels that aggregates content according to broad topics rather than industry sectors.
May 09, 2013
San Francisco—Salesforce.com Inc. has announced the full release of its Communities platform, which enables collaboration among marketing, sales, customer service and outside vendors.
May 02, 2013
Young Muny and Lil' Savings rap about the three simple steps to saving more money and still party like rock stars.
May 01, 2013
One of the fastest-growing social media platforms on the Web is Instagram, but there's a lack of marketing data about it, writes Dan Zarrella on the Social Media Scientist blog.
May 01, 2013
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