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By Sandra Zoratti,
VP-marketing, Ricoh Co.
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BtoB's Search Marketing Coverage
BtoB's search marketing stories include case studies, news analysis and trend stories that cover the strategies and tactics that b-to-b marketers, online marketers, advertisers, Web site designers, search engine marketing agencies, and other sales and marketing professionals use to increase their visibility in a search engine results page (SERP). These include Search Engine Marketing (SEM), Search Engine Optimization (SEO), paid placement, and paid inclusion, Personalized URLs (PURL), Search Engine Marketing Professional Organization (SEMPO), keyword pricing, and click fraud.
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San Francisco—Twitter Inc. is partnering with ESPN Network to expand its presentation of short sports videos intended to attract ads and paid social posts. READ MORE |
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San Francisco—Twitter Inc. is partnering with ESPN Network to expand its presentation of short sports videos intended to attract ads and paid social posts. READ MORE
San Francisco—Twitter Inc. is partnering with ESPN Network to expand its presentation of short sports videos intended to attract ads and paid social posts. READ MORE |
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San Francisco—Twitter Inc. is partnering with ESPN Network to expand its presentation of short sports videos intended to attract ads and paid social posts. READ MORE
Chicago—Interakt, a digital marketing agency based in Singapore, announced its expansion to the U.S. with the opening of offices in Chicago, New York and San Francisco. READ MORE
San Mateo, Calif.—Marketing automation company Marketo Inc. went public today, raising $79 million in an initial public offering. The company sold 6.1 million shares at $13 per share and will trade on the Nasdaq Global Select Market under the symbol MKTO. READ MORE
Washington, D.C.—The Network Advertising Initiative has released its revised Code of Conduct. More than 90 member companies follow the code, which NAI enforces via monitoring, annual reviews, investigation of complaints and sanctions. READ MORE
Toronto—Newswire distribution company Marketwired has named Chief Operating Officer Jim Delaney as CEO in a planned leadership transition. He succeeds Michael Nowlan, who had been CEO for 14 years and will remain on the company's board. READ MORE
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