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By Sandra Zoratti,
VP-marketing, Ricoh Co.
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BtoB's Search Marketing Coverage
BtoB's search marketing stories include case studies, news analysis and trend stories that cover the strategies and tactics that b-to-b marketers, online marketers, advertisers, Web site designers, search engine marketing agencies, and other sales and marketing professionals use to increase their visibility in a search engine results page (SERP). These include Search Engine Marketing (SEM), Search Engine Optimization (SEO), paid placement, and paid inclusion, Personalized URLs (PURL), Search Engine Marketing Professional Organization (SEMPO), keyword pricing, and click fraud.
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Wednesday, June 12 - 2:00pm ET / 11:00am PT READ MORE |
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Wednesday, June 12 - 2:00pm ET / 11:00am PT READ MORE
Wednesday, June 12 - 2:00pm ET / 11:00am PT READ MORE |
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Wednesday, June 12 - 2:00pm ET / 11:00am PT READ MORE
Thursday, May 30 - 2:00pm ET / 11:00am PT READ MORE
Chicago—The average tenure for chief marketing officers among the top 100 advertised brands rose to 45 months last year, a two-month gain over the 2011 average, according to the ninth annual CMO tenure study from executive search consultancy Spencer Stuart. READ MORE
New York—Two Kantar Group companies have partnered with advertising verification company DoubleVerify to introduce a tool that optimizes digital media campaigns. READ MORE
Atlanta—Silverpop, a digital marketing technology company, announced the rollout of Universal Behaviors, a data-tracking feature to help marketers deliver relevant messages to users based on online behavior. READ MORE
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