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BtoBlog: Blog Post of the Day |
Posted by:
Adam B. Needles, Marketing consultant
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Posted by:
Tracy Samatha Smith, Director-Traning & Strategy, Crain's Social Media Group
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Learn more about
Crain's Social Media Group |
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson
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Christopher Hosford
On Jan. 10, Google announced a new search feature called Search Your World, which adds more personalization and social filtering to search results, especially for Google Plus users.
January 17, 2012
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Kate Maddox
Forrester analyst Melissa Parrish says her “head is spinning” from all the recent coverage of Google+ content and other personalized search results. In her blog, she looks at some of the potential opportunities for marketers as a result of the integration of search and social media.
January 17, 2012
More Search Marketing Stories
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BtoB's Search Marketing Coverage
BtoB's search marketing stories include case studies, news analysis and trend stories that cover the strategies and tactics that b-to-b marketers, online marketers, advertisers, Web site designers, search engine marketing agencies, and other sales and marketing professionals use to increase their visibility in a search engine results page (SERP). These include Search Engine Marketing (SEM), Search Engine Optimization (SEO), paid placement, and paid inclusion, Personalized URLs (PURL), Search Engine Marketing Professional Organization (SEMPO), keyword pricing, and click fraud.
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