The Direct Marketing Association last month released its “Statistical Fact Book 2013,” and one key finding came as no surprise: A quarter of marketers said the biggest challenge they face is analyzing data. The second biggest hurdle is applying that information to future campaigns.
May 13, 2013
Marketers that are having trouble figuring out an ROI for their social media efforts are in good company, with less than half even attempting to measure a return.
April 08, 2013
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With 750,000 Twitter followers and social network presences on everything from Pinterest to China's Weibo, CME Group shatters the notion that b-to-b companies in regulated industries can't use social media.
March 04, 2013
A good list can be one of the single most valuable tools in an email marketer's toolbox for capturing and converting leads.
February 04, 2013
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Understanding how an email campaign influenced your audience is not always easy. There are many factors that could contribute to why your customers engage at any particular time. Let's take the example of a conference for which you are trying to get registrations.
July 16, 2012
UBM TechWeb produces dozens of technology-related publications and websites targeted at IT professionals, many of whom are C-level employees. Getting them to come back to the UBM TechWeb properties, which include InformationWeek, BYTE and Dark Reading, is a goal.
June 11, 2012
Amy Shah is VP-marketing at TE Connectivity, a provider of power supplies and data protection products for several industries, including consumer electronics, energy, healthcare, automotive, aero-space and communications.
June 11, 2012
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What is the most important aspect of email marketing? An overwhelming number of the marketers we surveyed told us that measurement is job #1. LEARN MORE
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