Last month, Financial Times reported that the Federal Deposit Insurance Corp. (FDIC) estimated U.S. banks and corporations lost about $15 billion to cybercrime over the last five years.
February 13, 2012
Karen J. Bannan
Last month, a new email authentication specification was announced by a group of 15 email services providers, financial firms and message security companies, including Bank of America, Google Inc., LinkedIn, Microsoft Corp. and Return Path.
February 13, 2012
ADVERTISEMENT
Question: What are best practices for ensuring email security at b-to-b businesses?
February 13, 2012
Sean Callahan
As the Internet Corporation for Assigned Names and Numbers' plan to launch a new program of generic top-level domains was scheduled to begin accepting applications on Jan. 12, the Association of National Advertisers' drumbeat against the plan continued.
January 16, 2012
Karen J. Bannan
In May, Google announced that 20% of all the searches going through its engine are local search-related; that statistic jumps to 40% when a mobile device is involved. Around this time last year, Microsoft said 53% of Bing's mobile searches have a local intent.
November 07, 2011
Jeff Martin is VP-director, search marketing at TouchStorm, which produces and distributes instructional online videos. BtoB spoke with him about optimizing search for videos.
November 07, 2011
Karen J. Bannan
Philadelphia-based talent agency Yoh Services places professional temps or contract laborers such as engineers, nurse practitioners and occupational health workers in jobs throughout the U.S. As a result, the company needs to be seen both as a national and a local workforce company.
November 07, 2011
ADVERTISEMENT
Email preference centers, also called subscription centers, were once an optional feature of an email marketing program. Now, they have become almost mandatory. Best practices, however, still lag.
July 11, 2011
Christopher Hosford
Last year call-tracking company Mongoose Metrics launched a Twitter outreach campaign to raise awareness about the value of its services and technology.
June 13, 2011
Christopher Hosford
Social marketing, once viewed solely in terms of gaining “earned” media attention—awareness, engagement, feedback—is scaling into a true marketing channel. The cause: the blurring between earned and paid media.
June 13, 2011
ADVERTISEMENT
Karen J. Bannan
Telephony provider Cbeyond has approximately 70 to 80 video testimonials and product demonstrations on its website and blog.
May 02, 2011
Michael Colombo Partner-ceo, Maark
In 1941 watchmaker Bulova paid $9 to become the first company to use TV advertising to market its watches.
May 02, 2011
Karen J. Bannan
WhiteGlove House Call Health sends out medical care to its members 365 days a year between the hours of 8 a.m. and 8 p.m. The company touts its service as a way to reduce employers' healthcare costs, which are becoming more burdensome—especially for small and midsize businesses.
May 02, 2011
|
 |
| FEATURED RESEARCH |
State of Search Marketing is designed to provide marketers with an overview of the current state of search marketing and insights into which trends to watch going forward into 2012. LEARN MORE
|
|
