Matthew Schwartz
At the CA World conference in Las Vegas last November, the software giant created a new marketing vehicle to get a better read on what the show's 5,000 attendees were thinking about the event and the CA brand.
April 09, 2012
John Obrecht
The watchword in marketing this year is not social or mobile. It's not Facebook or iPad. No, it's something much simpler: complexity.
April 09, 2012
Siemens uses search to win global business Metrics help Total Security boost sales
April 09, 2012
Create a list of the 10 most relevant questions CMOs need to answer, such as “What is the cost-per-acquisition per channel?” Once you have defined these questions, determine your Key Performance Indicators (KPIs) and create an analytics strategy focused on answering those questions.
April 09, 2012
Joe Hendershot President, B2b Inc.
BtoB: What are the key priorities for b-to-b marketers that need to improve their Web analytics?
April 09, 2012
Shelton, Conn.—BPA Worldwide has changed its bylaws, which officially expands the organization's offerings to include auditing the compliance of its members with criteria set by other organizations, such as the Interactive Advertising Bureau, Counter (Counting Online Usage of Networked...
March 13, 2012
Matthew Schwartz
Ryan Urban is the founder of Bounce Exchange, which helps marketers monetize unproductive traffic on their websites by serving targeted ads or other relevant content.
March 12, 2012
Sean Callahan
It has long been a rule of thumb that a customer who has a good experience with a brand will tell seven people.
March 12, 2012
MICHAEL LEWIS IS chairman of Social Strategy1 and author of “Social Media Leadership: How to Get Off the Bench and Into the Game” (Leigh Walker Books, 2011). He spoke with BtoB about some of the trends in social media metrics.
March 12, 2012
Paran Johar is CMO at mobile ad network Jumptap Inc., whose recent MobileSTAT report detailed performance metrics of mobile devices and their impact on specific verticals.
January 16, 2012
Dennis Reilly
This year will see technology, digital content, mobile devices and social networks seamlessly work together to transform b-to-b brand experiences and enable significant improvements in sales effectiveness. These trends are already taking hold and will accelerate at lightning speed as brands and the...
January 16, 2012
Christopher Hosford
Last year saw a maturing of the social media marketing space, with the arrival of new players, more advertising options and advances in metrics.
January 16, 2012
Siemens uses search to win global business Metrics help Total Security boost sales
April 09, 2012
Create a list of the 10 most relevant questions CMOs need to answer, such as “What is the cost-per-acquisition per channel?” Once you have defined these questions, determine your Key Performance Indicators (KPIs) and create an analytics strategy focused on answering those questions.
April 09, 2012
Joe Hendershot President, B2b Inc.
BtoB: What are the key priorities for b-to-b marketers that need to improve their Web analytics?
April 09, 2012
Shelton, Conn.—BPA Worldwide has changed its bylaws, which officially expands the organization's offerings to include auditing the compliance of its members with criteria set by other organizations, such as the Interactive Advertising Bureau, Counter (Counting Online Usage of Networked...
March 13, 2012
Matthew Schwartz
Ryan Urban is the founder of Bounce Exchange, which helps marketers monetize unproductive traffic on their websites by serving targeted ads or other relevant content.
March 12, 2012
Sean Callahan
It has long been a rule of thumb that a customer who has a good experience with a brand will tell seven people.
March 12, 2012
MICHAEL LEWIS IS chairman of Social Strategy1 and author of “Social Media Leadership: How to Get Off the Bench and Into the Game” (Leigh Walker Books, 2011). He spoke with BtoB about some of the trends in social media metrics.
March 12, 2012
Paran Johar is CMO at mobile ad network Jumptap Inc., whose recent MobileSTAT report detailed performance metrics of mobile devices and their impact on specific verticals.
January 16, 2012
Dennis Reilly
This year will see technology, digital content, mobile devices and social networks seamlessly work together to transform b-to-b brand experiences and enable significant improvements in sales effectiveness. These trends are already taking hold and will accelerate at lightning speed as brands and the...
January 16, 2012
Christopher Hosford
Last year saw a maturing of the social media marketing space, with the arrival of new players, more advertising options and advances in metrics.
January 16, 2012
Sean Callahan
The statistics are gathering like a storm. In December, eMarketer released a study indicating that mobile has surpassed print readership. Mobile usage increased 30% in 2011, to 65 minutes per day, compared with just 44 minutes for magazine and newspaper reading, which were down a combined 12%.
January 16, 2012
Christopher Hosford
Growing brand loyalty while increasing online traction is no small task, and biotechnology company Life Technologies, which offers products and services that help researchers accelerate life sciences research, is one company experiencing that challenge.
January 03, 2012
