New York-—Social media must be considered as a single ingredient within a portfolio of campaigns, and not bear the burden alone of driving revenue or other "hard" metrics, according to a panel of marketers who spoke at today's BtoB NetMarketing Breakfast in Manhattan.
February 21, 2013
Philadelphia—Curalate, a visual analytics company, has introduced an Instagram analytics platform that brings data from Pinterest and Instagram into one dashboard.
February 19, 2013
Austin, Texas—Social analytics software company Bazaarvoice announced it has completed its integration of Longboard Media, into its Bazaarvoice Media business unit.
February 13, 2013
San Francisco—Analytics company Union Metrics has released its Tumblr analytics platform from beta, enabling marketers to assess the performance of their campaigns on the microblogging platform.
November 30, 2012
Boulder, Colo.—BlogFrog, which supplies social media marketing technologies to marketers, announced the addition of integrated analytics capabilities to its Influencer Marketing platform.
October 23, 2012
New York—SumAll, a data visualization company, has rolled out SumAll Social Metrics, an analytics tool designed to link a company's Facebook fan page and Twitter account in order to track social activity against the company's Web traffic and revenue.
August 29, 2012
San Francisco—Social analytics company Klout Inc., which provides a measure of user influence across social sites, has increased the number of analytical factors it uses to better gauge a person's social prominence.
August 17, 2012
Austin, Texas—Social analytics software company Bazaarvoice announced it has completed its integration of Longboard Media, into its Bazaarvoice Media business unit.
February 13, 2013
San Francisco—Analytics company Union Metrics has released its Tumblr analytics platform from beta, enabling marketers to assess the performance of their campaigns on the microblogging platform.
November 30, 2012
Boulder, Colo.—BlogFrog, which supplies social media marketing technologies to marketers, announced the addition of integrated analytics capabilities to its Influencer Marketing platform.
October 23, 2012
New York—SumAll, a data visualization company, has rolled out SumAll Social Metrics, an analytics tool designed to link a company's Facebook fan page and Twitter account in order to track social activity against the company's Web traffic and revenue.
August 29, 2012
San Francisco—Social analytics company Klout Inc., which provides a measure of user influence across social sites, has increased the number of analytical factors it uses to better gauge a person's social prominence.
August 17, 2012
