Paran Johar is CMO at mobile ad network Jumptap Inc., whose recent MobileSTAT report detailed performance metrics of mobile devices and their impact on specific verticals.
January 16, 2012
Dennis Reilly
This year will see technology, digital content, mobile devices and social networks seamlessly work together to transform b-to-b brand experiences and enable significant improvements in sales effectiveness.
January 16, 2012
Christopher Hosford
Last year saw a maturing of the social media marketing space, with the arrival of new players, more advertising options and advances in metrics.
January 16, 2012
Sean Callahan
The statistics are gathering like a storm. In December, eMarketer released a study indicating that mobile has surpassed print readership. Mobile usage increased 30% in 2011, to 65 minutes per day, compared with just 44 minutes for magazine and newspaper reading, which were down a combined 12%.
January 16, 2012
Christopher Hosford
Growing brand loyalty while increasing online traction is no small task, and biotechnology company Life Technologies, which offers products and services that help researchers accelerate life sciences research, is one company experiencing that challenge.
January 03, 2012
Matthew Schwartz
Fan Page Generator, which builds custom landing pages for Facebook fan pages, debuted in late 2009. At first the landing pages offered featured text and pictures to help companies distinguish their Facebook pages from the garden variety.
November 07, 2011
Matthew Schwartz
Debbie Qaqish is principal-chief revenue marketing officer at the Pedowitz Group, which provides lead generation and marketing automation tools. She spoke with BtoB about some effective methods for using social media.
November 07, 2011
Matthew Schwartz
When IDG Enterprise looked into the value of webinars, the publisher discovered that audiences were starting to tune out because of the longer format of traditional webcasts, said Charles Lee, VP-custom solutions group at IDG Enterprise.
October 04, 2011
Matthew Schwartz
In most lead-gen programs, business publishers provide their clients with contact information and other demographics from their lists, which clients can then use to develop a sales and marketing strategy specifically targeting those individuals and which may or may not succeed.
October 01, 2011
Nathan Lipkin
With player salaries and other costs continuing to rise, the National Football League and other major North American sports leagues would welcome a new sponsorship revenue stream.
September 19, 2011
Christopher Hosford
Last year saw a maturing of the social media marketing space, with the arrival of new players, more advertising options and advances in metrics.
January 16, 2012
Sean Callahan
The statistics are gathering like a storm. In December, eMarketer released a study indicating that mobile has surpassed print readership. Mobile usage increased 30% in 2011, to 65 minutes per day, compared with just 44 minutes for magazine and newspaper reading, which were down a combined 12%.
January 16, 2012
Christopher Hosford
Growing brand loyalty while increasing online traction is no small task, and biotechnology company Life Technologies, which offers products and services that help researchers accelerate life sciences research, is one company experiencing that challenge.
January 03, 2012
Matthew Schwartz
Fan Page Generator, which builds custom landing pages for Facebook fan pages, debuted in late 2009. At first the landing pages offered featured text and pictures to help companies distinguish their Facebook pages from the garden variety.
November 07, 2011
Matthew Schwartz
Debbie Qaqish is principal-chief revenue marketing officer at the Pedowitz Group, which provides lead generation and marketing automation tools. She spoke with BtoB about some effective methods for using social media.
November 07, 2011
Matthew Schwartz
When IDG Enterprise looked into the value of webinars, the publisher discovered that audiences were starting to tune out because of the longer format of traditional webcasts, said Charles Lee, VP-custom solutions group at IDG Enterprise.
October 04, 2011
Matthew Schwartz
In most lead-gen programs, business publishers provide their clients with contact information and other demographics from their lists, which clients can then use to develop a sales and marketing strategy specifically targeting those individuals and which may or may not succeed.
October 01, 2011
Nathan Lipkin
With player salaries and other costs continuing to rise, the National Football League and other major North American sports leagues would welcome a new sponsorship revenue stream.
September 19, 2011
