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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Steve Liguori, executive director-global marketing at GE
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Events Calendar
If you would like to receive an e-mail notification of future BtoBevents, please e-mail BtoBevents@crain.com. We currently hold events in New York, Chicago, Boston, and San Francisco. Please note the city or cities for which you would like to receive event information.
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A total of 22 events have been found. |
Friday, September 10, 2010
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| Delivering Happiness - An Exclusive Keynote with CEO Zappos, Tony Hsieh |
The NYAMA presents an exclusive keynote presentation with Tony
Hsieh entrepreneur and CEO of online retailer Zappos.com. .
In his only public keynote presentation during his short stay in New York City Heish will share insights into his
revolutionary approach to marketing, management, human resources and customer service. |
| Event Time | 08:00AM - 10:45AM |
| Location | Pope Auditorium, Fordham University |
| City | New York City, New York |
| Web Address | www.nyama.org/zappos |
| Event Type | Breakfast Seminar |
| Target Audience | Member of NYC Marketing, Advertising and Business Communities. |
| Organizer | New York American Marketing Association |
| Cost | $59 |
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Wednesday, September 15, 2010
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| Going Mobile: Serving the Always On, Always Connected |
| Event Time | 11:00 am PST - 12:00 pm PST |
| Location | Free Webinar |
| City | San Diego, California |
| Organizer | BusinessOnLine |
| Cost | $0.00 |
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Wednesday, September 15, 2010
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Mobile Social Communications: Case Studies & Roundtables |
| Mobile Social is more than the latest land grab in marketing. It’s where online meets offline; and, it’s proving to be one of the biggest opportunities for marketers and communicators to actually build one-on-one relationships with customers while increasing sales. New mobile social platforms allow brands to tailor messages and product offerings to consumers based on their location and loyalty. Our half day conference will share the best case studies of how real brands are achieving tangible business goals integrating mobile social strategies into their overall marketing and communications approach. |
| Event Time | 8:00 AM - 1:00 PM |
| Location | The Graduate Center of The City University of NY, 365 Fifth Avenue |
| City | New York, NY |
| Web Address | www.bdionline.com/mobilesocial.html |
| Phone | 212.817.7000 |
| Organizer | Business Development Institute |
| Cost | Use promo code B2B for a discounted rate of $155. |
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Thursday, September 16, 2010
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BtoB Webcast: Finding B2B Marketing Success by Integrating Social Media & Search Marketing |
Social media: what was once a novelty and curiosity play for B2B marketers is rapidly transforming into a permanent staple of online marketing programs.
As marketers become more comfortable with social media, focus is shifting from testing social media as an isolated marketing tool to integrating social media programs with their existing online marketing strategy; in particular, their search marketing efforts. Find out how marketers are integrating social media with search marketing |
| Event Time | 1:00 PM ET - 2:00 PM ET |
| Web Address | http://event.on24.com/r.htm?e=240908&s=1&k=FF8B0BD62983ED636268B86B43216703&partnerref=bbev |
| Event Type | Webcast |
| Organizer | BtoB magazine |
| Cost | Free, but registration required. |
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Monday, September 20, 2010 - September 21, 2010
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| Niche Digital Conference |
| Event Time | 8:30 - 5:00 |
| Location | Millennium Knickerbocker Hotel |
| City | Chicago, Illinois |
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Tuesday, September 21, 2010 - September 22, 2010
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| PPC Summit: Search & Social Media Success |
| Event Time | 8:30 - 5:15 |
| Location | Omni Hotel |
| City | Los Angeles, California |
| Cost | $995 |
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Thursday, September 23, 2010
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BtoB NetMarketing Breakfast - Boston |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include:
-Frank Days, Director of New and Social Media, Novell
-Evan J. Kent, Global Director of Customer Retention Marketing, Schneider Electric
-Elizabeth Williams, Director of Business Marketing, Rogers Communications
-Marcia Danzeisen, SVP of Global Marketing & Communications, Fidelity National Information Services |
| Event Time | 7:45 AM - 10:00 AM - 7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | The Westin Copley Place, 10 Huntington Avenue |
| City | Boston, MA |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=48 |
| Event Type | Netmarketing |
| Organizer | BtoB magazine |
| Cost | Free for pre-registered corporate marketers.
Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors.
For all others: $50 pre-registration; $60 at the door |
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Thursday, September 30, 2010
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BtoB Webcast: Beyond Content Management: 3 Ways to Engage Your Visitors and Achieve Online Marketing Success |
| Marketers need to be able to take control of users' online experience in order to increase conversion. This webinar will provide you with simple ways to harness web technologies to achieve success with critical missions such as understanding their site users, driving customers to their websites, and providing relevant, conversion oriented experiences to generate measurable results and maximize ROI. |
| Event Time | 2:00 PM ET - 3:00 PM ET |
| Web Address | http://event.on24.com/r.htm?e=239053&s=1&k=BCF6DB81A89B012B9D020C1357DC23BC&partnerref=bbev |
| Event Type | Webcast |
| Organizer | BtoB magazine |
| Cost | Free, but registration required. |
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Monday, October 4, 2010 - October 6, 2010
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Search Marketing Expo – SMX East |
Search Marketing Expo – SMX East covers all of the search engine marketing topics: SEO, paid search advertising, social media marketing, analytics and conversions, local, mobile, and much more.
SMX East also has programming for you whether you are a beginner or SEM expert, and whether you work at (or with) an agency or manage search marketing in house.
We’ll also be conducting in-depth workshops on PPC, SEO, Google analytics and in-house SEM on October 7. |
| Location | Jacob K. Javits Convention Center, 655 West 34th Street |
| City | New York, NY |
| Web Address | http://searchmarketingexpo.com/east/ |
| Event Type | Conference |
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Wednesday, October 6, 2010
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BtoB NetMarketing Breakfast - Chicago |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include:
-Maureen Moore, VP of Corporate Marketing & Communications, Fellowes Inc.
-Leo J. Garneau III, Chief Branding Officer, PayFlex Systems USA, Inc.
-Linda McGovern, Director of Marketing, USG
-Additional speaker to be announced. |
| Event Time | 7:45 AM - 10:00 AM -
7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | Fairmont Millennium Park |
| City | Chicago, IL |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=51 |
| Event Type | Netmarketing |
| Organizer | BtoB magazine |
| Cost | Free for pre-registered corporate marketers.
Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors.
For all others: $50 pre-registration; $60 at the door |
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Saturday, October 9, 2010 - October 14, 2010
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DMA2010 Conference & Exhibition |
| IF THERE IS ONE EVENT YOU ATTEND THIS YEAR, IT SHOULD BE DMA2010. This may be the easiest choice you make this year. Only DMA2010 provides the latest insights and answers in Social, Mobile, Search, Behavioral Targeting, Interactive Television, Attribution, Data Analytics, Emerging Channels, Legislative Issues, Cutting-Edge Print and Mail — and some amazing networking opportunities and parties. Plus, this unique event is global and focuses on optimizing ROI — which is essential in today’s challenging times. |
| Location | Moscone Convention Center |
| City | San Francisco, CA |
| Web Address | http://www.dma2010.org |
| Event Type | Conference & Exhibition |
| Organizer | Direct Marketing Association |
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Saturday, October 9, 2010 - October 14, 2010
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| DMA2010 Conference & Exhibition |
| Location | Moscone Convention Center |
| City | San Francisco, California |
| Web Address | http://www.dma2010.org |
| Event Type | Conference & Exhibition |
| Organizer | Direct Marketing Association |
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Tuesday, October 19, 2010 - October 20, 2010
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| Predictive Analytics World Coming October 19-20, 2010 to Washington, DC |
Predictive Analytics World (pawcon.com) is the business-focused event for predictive analytics professionals, managers and commercial practitioners, covering today's commercial deployment of predictive analytics, across industries and across software vendors.
Early Bird (September 10) Discount Code: BBO150 |
| Event Time | 9:00 AM - 5:00 PM |
| Location | Hilton Alexandria Mark Center |
| City | Washington, District Of Columbia |
| Web Address | www.predictiveanalyticsworld.com |
| Event Type | Conference & Networking |
| Target Audience | Managers, marketers, and technology experts. No matter what your relationship to predictive analytics projects, you will find value in the sessions, case studies and networking available at Predictive Analytics World. |
| Organizer | Predictive Analytics World |
| Cost | $1590.00 |
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Thursday, October 21, 2010
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BtoB NetMarketing Breakfast - New York |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include:
-Monte Beck, Vice President of Small Business Marketing, Verizon Telecom
-Ken B Fredman, Global Marketing, J.P. Morgan
-Beth LaPierre, Chief Listening Officer, OCMO, Eastman Kodak
-Additional speaker to be announced. |
| Event Time | 7:45 AM - 10:00 AM -
7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | The Grand Hyatt, 109 East 42nd Street |
| City | New York, NY |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=49 |
| Event Type | Netmarketing |
| Organizer | BtoB magazine |
| Cost | Free for pre-registered corporate marketers.
Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors.
For all others: $50 pre-registration; $60 at the door |
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Tuesday, October 26, 2010
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SocialTech 2010 |
SocialTech 2010 brings together the visionaries and experts who are using the power of social media to transform the way that B2B technology companies market their products and services.
At SocialTech 2010, you will:
-Learn how to energize your company’s B2B marketing and sales via social media from experts.
-Connect with your technology marketing and sales peers to network and share social media marketing tips.
-See the latest innovations in social media tools and services. |
| Event Time | 8:30 AM - 6:00 PM |
| Location | Doubletree San Jose Hotel OR Attend Online |
| City | San Jose, California |
| Web Address | http://www.socialtech2010.com |
| Phone | 1-866-557-9625 |
| Event Type | In-Person Conference AND a Virtual Event |
| Target Audience | Marketing Managers, Directors and Executives at High-Tech Organizations; Agency Account Management and Executives; Public Relations Managers |
| Organizer | MarketingProfs |
| Cost | Onsite: $695.00 / Online: $99 |
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Wednesday, October 27, 2010
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| 10th Anniversary BizBash New York Expo & Awards |
| Event Time | 7:30 a.m. - 7:00 p.m. |
| Location | Javits Center |
| City | New York, New York |
| Cost | $0.00 |
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Thursday, October 28, 2010
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MarkLogic Digital Publishing Summit |
This one-day summit features leading views on the media industry’s dynamic, often surprising and yet never boring, digital transformation. It has a reputation for being one of the best media events in New York, having wowed the crowd last year.
This year we are upping the ante with a keynote by Chris Anderson, editor-in-chief of Wired magazine, and rounding out the program with more of the best. Among them, Dave Kellogg, MarkLogic CEO and award-winning blogger, brand-name customers, and notable industry observers.
Come hear true tales of transformation, expert observations, and practical advice, and to network at the legendary Oak Room. |
| Event Time | 8:00 am - 6:00 pm |
| Location | The Plaza Hotel |
| City | New York, New York |
| Web Address | www.marklogic.com/dps10 |
| Target Audience | Business executives and senior product management professionals in the media industry who are involved in conceiving, developing, and delivering online information products, as well as industry observers including press, analysts, bloggers, and other influencers. |
| Organizer | MarkLogic Corporation |
| Cost | $195 |
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Wednesday, November 10, 2010
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BtoB's Best Awards Luncheon |
| Join BtoB as we honor the top 25 b-to-b marketers and best b-to-b creative of 2010. We'll also unveil the best of show creative and announce the 2010 Marketer of the Year. You won't want to miss this event honoring the top talent in b-to-b marketing. |
| Event Time | 11:30 AM ET - 2:00 PM ET - 11:30-12:30 — Cocktail
12:30-2 — Luncheon |
| Location | Edison Ballroom, 240 West 47th Street |
| City | New York, NY |
| Web Address | http://www.btobonline.com/section/bestlunch2010 |
| Phone | 212-210-0151 |
| Organizer | BtoB magazine |
| Cost | Individual Tickets: $149; Tables of 10: $1,350 |
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Monday, November 15, 2010 - November 16, 2010
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| Predictive Analytics World |
| Event Time | 0930 - 1730 - www.predictiveanalyticsworld.com/london/2010 |
| Location | Victoria Plaza Hotel |
| City | London |
| Cost | $0.00 |
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Wednesday, November 17, 2010
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BtoB NetMarketing Breakfast - San Francisco |
Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.
Speakers include:
-Mark Wilson, VP-Corporate Marketing, Sybase
-Petra Neiger, Integrated Marketing Communications and Program Manager, Cisco Systems
-Additional speakers to be announced. |
| Event Time | 7:45 AM - 10:00 AM -
7:45 - 8:30 a.m. - Networking Breakfast / Registration
8:30 - 10:00 a.m. - Program / Q&A |
| Location | Westin San Francisco Market Street, 50 3rd Street |
| City | San Francisco, CA |
| Web Address | https://home.btobonline.com/clickshare/eventPurchase.do?CSProduct=btobonline-event&CSEventId=50 |
| Event Type | Netmarketing |
| Organizer | BtoB magazine |
| Cost | Free for pre-registered corporate marketers.
Note: Marketers are required to register at least 24 hours in advance of the event and must present a business card as proof of position title. This offer does not apply to agency professionals or vendors.
For all others: $50 pre-registration; $60 at the door |
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Thursday, December 2, 2010
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BtoB's Digital Edge: A Virtual Tradeshow For Marketers |
Interactive strategies and tactics for b-to-b marketers.
Save the Date. Registration Coming Soon. |
| Event Time | 11:30 AM ET - 5:00 PM ET |
| Event Type | Virtual Show |
| Organizer | BtoB Magazine |
| Cost | Free, but registration is required |
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Wednesday, April 13, 2011 - April 14, 2011
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The Florida Search Engine & Internet Expo (FSE) |
Only On-Line Expo for:
Ad/Advertising/Marketing
Computer/Peripherals
eCommerce
Email/Hosting/ISP
Mobile
Search/SEO
Security
Web Design/Development
Here is why Your Clients and Potential Clients will be attending:
They will find the answers to these questions?
Who can help me avoid all the pitfalls?
What am I doing wrong on my site?
When will my site get more links?
Where do I find a link package for more traffic?
Why are other sites ranking higher than mine?
Which computer products are the best for my type of business?
How do I target the right keywords? |
| Event Time | 8:00am April 13 - 8:00am April 15 |
| Location | On-Line |
| City | Every City |
| Web Address | www.SearchEngineExpo.net |
| Phone | 941-320-3216 |
| Event Type | On-Line Expo for Search Engines, SEO's and the Internet |
| Target Audience | Every Business Owner from Florida (USA) |
| Organizer | Global Associations, Inc. |
| Cost | $0.00 |
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