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Ginger Shimp, Marketing Director, SAP America
 
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-up with John McDonald, VP-marketing, British Airways
 
BtoB's Interactive Marketing Guide
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Interactive Marketing Guide 2010
 
EDITOR'S NOTE
 
NEW CHANNELS
Marketers love the idea of branded online communities, and why shouldn't they? In theory, the concept is great. Customers share tips and stories, and solve each other's problems. Support costs are reduced, marketing can mine the conversations for leads and testimonials, and it's all free.
April 04, 2011
 
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Sean Callahan
Backed by private equity fund JMI Equity, Resource Nation acquired Business.com in February for an undisclosed sum. The deal was made three months after Dex One Corp. announced its plan to shut down Business.com, which used to be described as a business search engine.
November 08, 2011
San Francisco—IPad and other tablet users tend to click on paid search ads at a higher rate than desktop or smartphone users, according to a new report from Marin Software.
October 13, 2011
Matthew Schwartz
When IDG Enterprise looked into the value of webinars, the publisher discovered that audiences were starting to tune out because of the longer format of traditional webcasts, said Charles Lee, VP-custom solutions group at IDG Enterprise.
October 04, 2011
BtoB's Media Business has launched a completely redesigned website at mediabusiness-online.com.
October 01, 2011
 
ONLINE EVENTS
Charlotte Woolard
Virtual event strategy has grown to encompass much more than branded booths that populate online exhibition halls. Media companies are learning to craft a diverse array of digital environments, from educational centers to tours of model homes.
October 01, 2011
 
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