New York—BtoB is introducing Digital Edge Live, an all-day program of b-to-b marketing insight, research and case studies set for March 20 in San Francisco.
February 01, 2012
McLean, Va.—Event management company Cvent has enhanced its services with new mobile-friendly online registration features, and added social media integration to encourage attendee sharing and engagement.
January 27, 2012
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New York—The Direct Marketing Association will produce a new conference on cross-channel marketing, scheduled for May 7-9 in Nashville, Tenn.
January 20, 2012
New York—Attention, b-to-b marketers and agencies: Show us your best and most innovative social media marketing programs. Our editorial team will choose the best submissions and recognize them in the March 12 issue of BtoB and at an awards ceremony in San Francisco on March 20.
January 03, 2012
Christopher Hosford
While the fast-concluding year has been focused on all-things digital, one element of direct marketing has remained central: events—and an increased drive to manage events with marketing automation.
December 19, 2011
Chicago—The Business Marketing Association has begun pre-registration for its annual conference, which will be held May 30 through June 1 here.
December 12, 2011
Christopher Hosford
New York—The fast pace of change in marketing is creating more challenges for marketers, Scott Anderson, VP-customer communications at HP Enterprise Business, said Thursday in a keynote address at BtoB's Digital Edge virtual trade show.
December 09, 2011
Sean Callahan
Chicago—During BtoB's Digital Edge virtual trade show Thursday, keynote speaker David Meerman Scott urged b-to-b marketers to engage in what he called “real-time marketing.
December 09, 2011
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Dallas—The trade show industry posted its fifth consecutive quarter of growth in the third quarter, according to the CEIR Index released by the Center for Exhibition Industry Research. The CEIR Index, which tracks attendees, exhibitors, revenue and net square feet, increased 2.
December 01, 2011
Christopher Hosford
New York—Marketers need to rethink mobile marketing, not as simply an adjunct to existing digital channels but as the soon-to-be-dominant medium through which virtually everyone will consume marketing content.
November 16, 2011
CHRISTOPHER HOSFORD
New York—Even as b-to-b marketers puzzle over adding mobile programs to the marketing mix, b-to-b agency executives find that the topic is often misunderstood.
November 16, 2011
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Dallas—More than three-quarters (77%) of marketers say trade shows are “highly valuable” in helping them achieve their top sales priorities, according to results from the Center for Exhibition Industry Research's “2011 Changing Environment of Exhibitions Study.”
November 11, 2011
John Obrecht
New York—Apple founder and longtime CEO Steve Jobs had a “strange, and brutal, and rough and tough temperament,” but he also “had a great deal of poetry and romance in his soul,” biographer Walter Isaacson said Wednesday in a keynote address at ad:tech New York.
November 10, 2011
Christopher Hosford
New York—The Federal Trade Commission continues to support the advertising industry's efforts at self-regulation of behaviorally targeted advertising, FTC Chairman Jon Leibowitz told an audience at ad:tech New York here Tuesday.
November 09, 2011
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