New York—BtoB will present its annual online trade show, Leading Edge, on Thursday. The virtual event, accessible via desktop or tablet devices, will feature keynote addresses from notable marketers and marketing consultants, as well as several breakout sessions.
June 19, 2013
New York—BtoB will present its annual online trade show, Leading Edge, on Thursday. The virtual event, accessible via desktop or tablet devices, will feature keynote addresses from notable marketers and marketing consultants, as well as several breakout sessions.
June 18, 2013
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Dallas—Trade shows' overall performance increased 1.3% in the first quarter compared with the year-earlier period, according to the Center for Exhibition Industry Research's quarterly index.
June 17, 2013
New York—BtoB will present its annual online trade show, Leading Edge, on Thursday, June 20. The virtual event, accessible via desktop or tablet devices, will feature keynote addresses from notable marketers and marketing consultants, as well as several breakout sessions.
June 17, 2013
San Francisco—Webcasting provider ON24 has rolled out the Webinar Benchmark Index, a report card that allows users to compare their webcast performance metrics with data aggregated from 20,000 other ON24 customer webcasts.
June 11, 2013
June 10, 2013
Machinery and engine manufacturer Caterpillar Inc. acquired mining-equipment manufacturer Bucyrus International in 2011. The move rounded out the Caterpillar lineup of surface mining products and expanded the company into the underground mining-equipment market.
May 28, 2013
The joke allegedly dates back to the vaudeville era: “I just flew in from Dallas, and, boy, are my arms tired.” And while it hasn't gotten any better with time, neither have many trade show efforts.
May 28, 2013
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San Diego—The top channel programs of the year were recognized Thursday by SiriusDecisions at its annual conference here. Honors went to Adobe Systems, payroll and benefits provider PrimePay Inc., OEM supplier Progress Software and SAP.
May 10, 2013
San Diego—Sales and marketing consultancy SiriusDecisions Inc. introduced a new mathematical model that benchmarks sales productivity at its annual summit here.
May 10, 2013
San Diego—Last year marketing consultancy SiriusDecisions Inc. rolled out a major revision of its Demand Waterfall marketing effectiveness model with a new focus on sales-sourced leads and teleprospecting.
May 09, 2013
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Chicago—Building a global brand from the inside out was the topic of discussion at the Business Marketing Association Marketing Innovators luncheon seminar here Thursday. Helen McIntosh, global director-marketing communications at ingredient solutions company Ingredion Inc.
May 03, 2013
Palo Alto, Calif.—Senior marketers are challenged to measure outcomes from face-to-face marketing efforts, a new study by the Chief Marketing Officer (CMO) Council and Exhibit & Event Marketers Association (E2MA) found.
April 23, 2013
Pleasanton, Calif.—Online event attendance is on the rise, according to the “Digital Event Benchmark Report” from the Virtual Edge Institute.
April 23, 2013
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