Christopher Hosford
New York—Marketing integration seems to mean one thing these days to Randall Rothenberg, president-CEO of the Interactive Advertising Bureau: “Everything is a screen,” Rothenberg said, kicking off IAB's third annual Innovations Days conference here today and stressing the...
May 16, 2012
Charlotte Woolard
BtoB: Where are you seeing marketers increase investment at live events?
May 14, 2012
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Kate Maddox
Los Angeles—Forrester Research kicked off its Marketing Leadership and Customer Intelligence conference here Wednesday with keynotes by marketing leaders at Adobe Systems and Coca-Cola Co., as well as breakout sessions covering social media and other topics.
April 19, 2012
Sean Callahan
Chicago—A panel of four b-to-b marketing executives revealed how they are integrating social media into their overall marketing programs at BtoB's NetMarketing Breakfast Wednesday here.
April 18, 2012
Sean Callahan
London—UBM has acquired Negocios nos Trilhos, a railroad industry exhibition, from Grupo Revista Ferroviária. Financial terms of the deal were not disclosed.
April 16, 2012
Waltham, Mass.—Constant Contact, continuing to expand on its core email marketing technology for small and midsize businesses, has updated its event-management offerings with new promotional tools.
April 13, 2012
Charlotte Woolard
IBM Inc. produced more than 200 interactive online events last year, carrying marketing messages, educational sessions and expert advice to global audiences via a digital channel it calls the IBM Global Virtual Events Center.
April 09, 2012
Michael Doyle Editor-executive Director, Virtual Edge Institute
BtoB: What do marketers need to know to produce successful digital environments?
April 09, 2012
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Food services company expands with digital event and Cvent gets customer intelligence virtually
April 09, 2012
Sean Callahan
Ever since the event started in 1991, Cisco Systems' Global Sales Meeting, a gigantic internal content marketing initiative, has been a big deal. For the meeting, the networking giant would fly in 15,000 or more of its sales staff to a single location, such as Las Vegas.
March 27, 2012
New York—BtoB is introducing Digital Edge Live, an all-day program of b-to-b marketing insight, research and case studies set for March 20 in San Francisco.
March 19, 2012
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Christopher Hosford
Boston—Both large and small companies can leverage digital marketing to ramp up brand recognition, but it requires thorough planning, a commitment to the long haul and a close look at media buys, according to panelists at BtoB's NetMarketing Breakfast held here Tuesday.
March 13, 2012
Las Vegas—NASCAR will host its quarterly Fuel for Business Council Meeting on Friday in Las Vegas in conjunction with the Las Vegas Motor Speedway race weekend.
March 08, 2012
Chicago—The Business Marketing Association has announced the launch of a road show event series that will visit Beijing, London and five U.S. cities this year.
March 06, 2012
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