San Diego—The top channel programs of the year were recognized Thursday by SiriusDecisions at its annual conference here. Honors went to Adobe Systems, payroll and benefits provider PrimePay Inc., OEM supplier Progress Software and SAP.
May 10, 2013
San Diego—Sales and marketing consultancy SiriusDecisions Inc. introduced a new mathematical model that benchmarks sales productivity at its annual summit here.
May 10, 2013
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San Diego—Last year marketing consultancy SiriusDecisions Inc. rolled out a major revision of its Demand Waterfall marketing effectiveness model with a new focus on sales-sourced leads and teleprospecting.
May 09, 2013
Dallas—Growth in trade show attendance has been fueled by younger professionals, a trend that will continue for at least the next two years, a study from the Center for Exhibition Industry Research found.
May 08, 2013
Chicago—Building a global brand from the inside out was the topic of discussion at the Business Marketing Association Marketing Innovators luncheon seminar here Thursday. Helen McIntosh, global director-marketing communications at ingredient solutions company Ingredion Inc.
May 03, 2013
Pleasanton, Calif.—Online event attendance is on the rise, according to the “Digital Event Benchmark Report” from the Virtual Edge Institute.
April 23, 2013
Palo Alto, Calif.—Senior marketers are challenged to measure outcomes from face-to-face marketing efforts, a new study by the Chief Marketing Officer (CMO) Council and Exhibit & Event Marketers Association (E2MA) found.
April 23, 2013
Making a splash at a trade show doesn't necessarily require a booth of one's own. That's what Brickstream, a provider of intelligence technology, learned when it rolled out a late-season rebranding initiative leading up to the National Retail Federation's Annual Convention & Expo earlier this year.
April 22, 2013
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Chicago—Social media, search and content marketing are among the tactics driving the most success for panelists who spoke today at BtoB's NetMarketing Breakfast here.
April 11, 2013
Vernon Hills, Ill.—Technology distributor CDW Corp. unveiled the CDW Technoliner, an interactive vehicle that provides live demonstrations of CDW technology.
April 09, 2013
Dallas—Person-to-person information sources are valued most highly by potential trade show attendees in choosing which exhibitions to attend, but industry publications are also highly influential, according to a new report, “Attracting Attendees,” from the Center for Exhibition...
April 08, 2013
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San Francisco—UBM Tech is launching a new event called the Big Data Conference in October at McCormick Place in Chicago. It is an offshoot of the Big Data Show, which takes place in London each spring.
April 04, 2013
Secaucus, N.J.—Northstar Travel Media's Travel Weekly is launching the Global Travel Marketplace (GTM), an appointment-only event that pairs travel industry suppliers with travel agents in one-to-one meetings. It will debut July 24-26 in Fort Lauderdale, Fla.
April 01, 2013
At 9 a.m. on March 7, 2012, more than 20,000 attendees tried simultaneously to log on to an SQL Server virtual launch event hosted by Microsoft Corp. The traffic overwhelmed the site, and organizers rushed to increase bandwidth and quell frustration popping up on social media feeds.
March 26, 2013
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