Atlanta—Marketing automation and email service provider Silverpop Systems has introduced a new marketing consultancy unit called Product Advisory Services.
February 03, 2012
Karen J. Bannan
The days of siloed email messaging are over. Or at least they should be, says Dave Lewis, CMO of Message Systems. Only when there is message convergence, he says, can real engagement and conversion happen.
February 02, 2012
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Matthew Bellows, CEO, Yesware Inc.
As vital as email is, it can be difficult for salespeople to compete against the sheer number of messages that their prospects and customers receive. Based on recent research (we studied email behavior of more than 6,000 of Yesware's anonymous users from Dec.
February 02, 2012
New York—A who's who of major Internet companies, including AOL Inc., Google Inc., Microsoft Corp. and Yahoo Inc., have founded a group to develop Internet standards for reducing such deceptive email practices as spam and phishing.
January 30, 2012
Karen J. Bannan
Mobile device penetration skyrocketed last year. Worldwide, tablet sales hit 54.8 million units in 2011, according to research firm Gartner Inc., up 181% from 2010. Meanwhile, businesspeople now carry an average of 2.68 devices with them, according to market watcher iPass Inc.
January 19, 2012
Megan Feltes, Content Specialist, Emma Inc.
Timely, direct and effective communication is essential to the success of any startup. Email marketing fits the bill unlike any other marketing tool. The email channel has evolved beyond the typical e-newsletter.
January 19, 2012
Jon VanZile
After a decade of blistering growth, Pyramid Consulting reached a point that will be familiar to many marketers: it was time to formalize and organize its lead-generation system.
January 09, 2012
Dan McDade, President-CEO, PointClear
While the right mix of features, value and differentiation contributes to successful offers, none is perhaps as important as understanding, then leveraging, the motivations that make prospects buy.
January 05, 2012
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This is the final BtoB Daily News Alert of the year. The Daily News Alert will resume Tuesday Jan. 3.
December 23, 2011
Christopher Hosford
Depending on whom you talk with, email is either yesterday's news or has never been more healthy and vital. As the current year comes rapidly to a conclusion, a succession of marketing studies reveal both email's vulnerabilities as well as its best uses in marketing.
December 15, 2011
Kara Trivunovic, Global Director-strategy, StrongMail
While many b-to-c marketers have become enamored of social networks, they tend to focus on using them as amplification for their communications platforms while ignoring the value of the data that these networks create.
December 15, 2011
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Karen J. Bannan
In November, FBI investigators executed Operation Ghost Click, one of the largest spam botnet takedowns in history. The operation effectively eliminated one of the largest spam sources in the world, and its corresponding malware, which had infected millions of computers worldwide.
December 01, 2011
Andy Hunt, Director-marketing technology, Godfrey
Ensuring your e-newsletter's landing page—as well as linked content—is optimized for the mobile audience is crucial because 64% of key decision-makers view e-mail on their mobile devices, according to Marketing Sherpa.
December 01, 2011
Atlanta—Email and marketing automation company Silverpop has launched a Facebook sweepstakes campaign, with prizes offered to marketers for “liking” the company.
November 28, 2011
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| EXPERT INSIGHT |
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With greater pressure on b-to-b marketers to become more accountable for revenue generation, their email deliver-ability strategies must keep pace. That doesn't mean simply sending more email; it means sending more targeted messages and offers at every stage of the buying life cycle.
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