New York—Email marketing, while virtually a legacy channel, continues to adapt—slowly—to content and mobile marketing, according to a new study by BtoB.
May 13, 2013
Congratulations! Your lead sees your email in his or her inbox and is currently viewing it from the preview window. You now have 3½ seconds to engage this person with your email. Can they see your call to action?
May 09, 2013
ADVERTISEMENT
Global open rates for email messages are overwhelmingly trending mobile, with 38% of emails today opened on mobile devices, according to a recent ExactTarget white paper, “Designing for the Mobile Inbox.
May 09, 2013
Atlanta—Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found.
May 08, 2013
Sunnyvale, Calif.—KANA Software updated its KANA Response email management solution used by customer service representatives, adding enhanced analysis of customer sentiment.
May 08, 2013
Marketing automation is changing the way email marketers do their jobs.
April 25, 2013
Personalization in email is a perfect way to connect with your audience on, you know, a personal level. It could even boost your campaign's open rate. But when you get the personalization wrong, it can give off an amateur vibe or, even worse, make your reader feel completely irrelevant.
April 25, 2013
With proven performance and an enduring presence in virtually every marketing campaign, email remains a reliable channel for b-to-b marketers, according to a new study by BtoB. But that doesn't mean that email marketing is stagnant.
April 22, 2013
ADVERTISEMENT
Boca Raton, Fla.—The prices marketers pay to rent prospect email addresses have fallen steeply due to a surge in the availability of email addresses, according to a report by list management company Worldata.
April 12, 2013
Waltham, Mass.—Constant Contact is making third-party applications available through its new AppConnect development platform, enabling marketers to include images, videos and other rich elements in their email campaigns.
April 12, 2013
How many emails do you get a day? How many do you actually read? It's very easy to gloss over the majority of the marketing email that enters your inbox, so getting your marketing email to rise above the rest starts with an engaging subject line.
April 11, 2013
ADVERTISEMENT
Dallas—The volume of triggered email, messages customized and sent automatically in response to a prospect’s online behavior, rose 73% in the fourth quarter of 2012 compared with the same period a year earlier, according to a report by multichannel marketing company Epsilon.
March 18, 2013
Marketers have seen the number of channels used to access customers—email, CRM, social, mobile, etc.—grow. Each of these channels typically siloes its data.
March 14, 2013
Marketing technologies and techniques typically emerge in the b-to-c world, making their way to b-to-b marketers six to 12 months later. Some never make the leap because of b-to-b's longer selling cycles and smaller list sizes.
March 14, 2013
|
 |
| WHITE PAPER |
|
Sponsored Content
5 Questions Keeping Marketers Up—and 5 Experts with Answers
Brought to you by: Silverpop
Learn how you can get better positioned from a strategic standpoint and conquer new opportunities that lead to more buzz, conversions and revenue by addressing the five key questions marketers should be asking themselves.
|
|
