Karen J. Bannan
List management isn't sexy. Most people equate the activity with an annual dental cleaning: necessary, but not exactly fun. And yet a marketer's list is one of the single most valuable things it has, ranking right up there with an unlimited budget and million-dollar ideas.
May 14, 2012
Carolyn Kopprasch, Agency Relations Associate, Emma Inc.
Question: How can you create meaningful business relationships by managing your email lists?
May 14, 2012
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Karen J. Bannan
Birmingham, Ala.-based Momentum manages about 100,000 voice over Internet protocol (VoIP) seats for its customers, businesses and cable operators, as well as 350 other partners located across the U.S.
May 14, 2012
Christopher Hosford
Boca Raton, Fla.—Data broker and list management company Worldata has launched a new business division that will offer strategic consultancy and implementation of email marketing campaigns.
May 11, 2012
Carolyn Kopprasch Agency Relations Associate, Emma Inc.
Your list isn't just a collection of email addresses—it's a collection of people who've shown interest in your product or service.
May 10, 2012
Karen J. Bannan
While email has been steadily shifting toward the mobile arena—one recent report from ReturnPath predicted that mobile readership will overtake webmail and desktop mail by the end of 2012—there are plenty of people reading their messages the old-fashioned way.
May 10, 2012
New York—Experian CheetahMail, the email marketing division of digital marketing company Experian Marketing Services, has added tools that allow for email content to be changed even after the emails have been sent.
May 07, 2012
New York—Mobile devices are on track to be the dominant platform for viewing email by the end of this year, outstripping desktop and Web mail, according to a forecast by deliverability and reputation monitoring company Return Path Inc.
May 02, 2012
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Karen J. Bannan
What can b-to-b marketers learn from the b-to-c world? A lot, according to Ryan Phelan VP-strategic services at BlueHornet Networks, an email service provider that caters to retailers and other b-to-b and b-to-c clients.
April 26, 2012
Tyler Garns, Business and Marketing Strategist, Tyler Garns Marketing
Contrary to what some may think, automated email doesn't have to be robotic or annoying. It can be a personal experience for customers triggered by their own interests and behaviors.
April 16, 2012
Manager: WorldataFormer manager: New to the marketDescription: Search engine optimization professionals who specializing in improving websites and Web page visibilityNumber of names: 114,609Price: $150/M postal, $200/M email
April 16, 2012
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Molly Niendorf, Content Manager, Emma Inc.
In October, we surveyed our customers—who represent more than 30,000 businesses and organizations worldwide—via email and asked, “What email marketing topic do you need the most help with?” Thirty-nine percent of 579 respondents asked for tips for developing strategies to...
April 12, 2012
Karen J. Bannan
We're at the beginning of the second quarter of 2012. Where are you in your email marketing journey? Here are five things email marketers should be doing, or thinking about doing, this year.
April 12, 2012
Mary E. Morrison
April 09, 2012
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Question: What are best practices for ensuring email security at b-to-b businesses?
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Birmingham, Ala.-based Momentum manages about 100,000 voice over Internet protocol (VoIP) seats for its customers, businesses and cable operators, as well as 350 other partners located across the U.S.
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