Washington, D.C.—The U.S. Postal Service reported a net loss of $591 million for March and $1.9 billion for its second fiscal quarter as mail volume continued to decline.
May 13, 2013
Bedford, Mass.—Customer experience management company SoundBite Communications has released a cloud-based analytics product that tracks customer responses to multichannel campaigns.
May 07, 2013
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San Francisco—Sales intelligence company InsideView Inc. has released a new marketing application that enriches sparse lead records with additional information available from the Internet.
May 06, 2013
San Bruno, Calif.—Email marketing company Responsys Inc. has announced a new service that unifies customer preferences and permissions across marketing channels.
May 02, 2013
Manager: MeritDirect
April 22, 2013
Manager: Dunhill International List Co.
April 22, 2013
Manager: Infocus Marketing
April 22, 2013
Washington, D.C.—Sen. Jay Rockefeller (D-W.Va.) plans to hold a hearing on Wednesday, April 24, on the advertising industry's use of behavioral tracking data and the state of do not track standards.
April 22, 2013
Los Angeles—Total paid search advertising spending across Google and Yahoo-Bing increased 21.6% in the first quarter compared with the year-earlier period, according to a report from search marketing agency the Search Agency.
April 18, 2013
Portland, Ore.—Email service provider Yesmail Interactive has introduced a data hygiene service designed to improve email deliverability rates.
April 17, 2013
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BtoB's DIRECT MARKETING Coverage
BtoB’s direct stories include case studies, news analysis and trend stories that cover the strategies and tactics that b-to-b marketers use to communicate directly with potential and existing consumers. Oftentimes, direct marketing uses a specific “call-to-action” which allows marketers to create trackable, measurable campaigns. Topics include direct mail, list management, list brokers, CRM, Cost Per Inquiry (CPI), Cost Per Order (CPO), Cost Per Thousand (CPM), house lists, integrated marketing, lead generation, data management, and legislation such as CAN-SPAN and the do-not-call list.