DIRECT & SEARCH MARKETING |
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Christopher Hosford
The new year isn't quite a month old and the prognostics for direct and digital marketing health are looking up. Search and display expenditures are rising, direct mail continues its modest rebound and hiring plans are cautiously strengthening. January 23, 2012
Karen J. Bannan
The adage “you have to spend money in order to make money” has proven true for Eric Harrington, the COO of cloud-based customer service software provider Muroc Systems.
January 17, 2012
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Christopher Hosford
Marketing automation is often characterized by triggered responses such as an automatic email sent as a result of a Web interaction, download or request for information.
January 16, 2012
Peter Granat, President-COO, Cision North America
For some time now, marketers have been wrestling with “big data,” the tens (and hundreds) of thousands of bits of customer intelligence gleaned from direct response campaigns, contact centers and other sources.
January 09, 2012
Craig Conard, President, Sudden Impact Marketing
When should you consider creating a unique dimensional mail campaign? If you have a clear, specific target audience and an “A-list” you want to penetrate, you might consider this approach. However, you must have a big ticket offer to show strong ROI.
December 05, 2011
Christopher Hosford
Maintaining good service for commercial mailers is paramount for the U.S. Postal Service, according to CFO Joseph Corbett, but some service disruptions could occur as the agency works to reduce its costs through mail processing center closings and contend with a loss of $5.
November 21, 2011
Dan McDade, President-CEO, PointClear
A direct marketing highlight this year is the well-documented increase in b-to-b companies closing deals as a result of best-practices outbound lead-generation processes.
November 21, 2011
Christopher Hosford
The dramatic shift to digital channels and direct marketing campaigns has put pressure on companies in traditional sectors. Three established direct marketing companies going to great lengths to expand their digital capabilities are: Harte-Hanks Inc., Pitney Bowes and Eastman Kodak Co.
November 07, 2011
Karen J. Bannan
In May, Google announced that 20% of all the searches going through its engine are local search-related; that statistic jumps to 40% when a mobile device is involved. Around this time last year, Microsoft said 53% of Bing's mobile searches have a local intent.
November 07, 2011
David Henkel, President, Johnson & Quin
Quick Response codes have become one of the hottest trends in integrated marketing today; and, because their popularity continues to increase, marketers should be asking how QR codes can benefit their campaigns.
November 07, 2011
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OTHER DIRECT & SEARCH MARKETING STORIES
Christopher Hosford
Marketing automation is often characterized by triggered responses such as an automatic email sent as a result of a Web interaction, download or request for information.
January 16, 2012
Peter Granat, President-COO, Cision North America
For some time now, marketers have been wrestling with “big data,” the tens (and hundreds) of thousands of bits of customer intelligence gleaned from direct response campaigns, contact centers and other sources.
January 09, 2012
Craig Conard, President, Sudden Impact Marketing
When should you consider creating a unique dimensional mail campaign? If you have a clear, specific target audience and an “A-list” you want to penetrate, you might consider this approach. However, you must have a big ticket offer to show strong ROI.
December 05, 2011
Christopher Hosford
Maintaining good service for commercial mailers is paramount for the U.S. Postal Service, according to CFO Joseph Corbett, but some service disruptions could occur as the agency works to reduce its costs through mail processing center closings and contend with a loss of $5.
November 21, 2011
Dan McDade, President-CEO, PointClear
A direct marketing highlight this year is the well-documented increase in b-to-b companies closing deals as a result of best-practices outbound lead-generation processes.
November 21, 2011
Christopher Hosford
The dramatic shift to digital channels and direct marketing campaigns has put pressure on companies in traditional sectors. Three established direct marketing companies going to great lengths to expand their digital capabilities are: Harte-Hanks Inc., Pitney Bowes and Eastman Kodak Co.
November 07, 2011
Karen J. Bannan
In May, Google announced that 20% of all the searches going through its engine are local search-related; that statistic jumps to 40% when a mobile device is involved. Around this time last year, Microsoft said 53% of Bing's mobile searches have a local intent.
November 07, 2011
David Henkel, President, Johnson & Quin
Quick Response codes have become one of the hottest trends in integrated marketing today; and, because their popularity continues to increase, marketers should be asking how QR codes can benefit their campaigns.
November 07, 2011
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The dramatic shift to digital channels and direct marketing campaigns has put pressure on companies in traditional sectors. Three established direct marketing companies going to great lengths to expand their digital capabilities are: Harte-Hanks Inc., Pitney Bowes and Eastman Kodak Co.
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Marketing automation is often characterized by triggered responses such as an automatic email sent as a result of a Web interaction, download or request for information.
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