DIRECT & SEARCH MARKETING |
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Christopher Hosford
Video's power as a direct-marketing tool was on vivid display at last month's ACE Awards, presented by the New York chapter of the Business Marketing Association. Video in its various forms—both short for TV and longer for the Internet—played a prominent role in numerous winning entries.
May 14, 2012
Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions
Brain research has proven that human decisions on whether to change or do something different are more adaptive than rational. This means that people are more likely to make a decision about something if it directly affects their well-being.
May 14, 2012
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Jon VanZile
It's been seven months now—do you know where your keywords are?
May 14, 2012
Adrian Saunders, Senior VP and General Manager, Lyris APAC
If you are not segmenting your email list or if you don't have a solid list hygiene procedure, it's almost certain that most of your email messages are heading for the junk folder or worse, en masse.
April 30, 2012
Christopher Hosford
April 09, 2012
John Obrecht
The watchword in marketing this year is not social or mobile. It's not Facebook or iPad. No, it's something much simpler: complexity.
April 09, 2012
Susan Kelly, VP-Global Alliances, Xerox Corp.
Welcome to the next digital decade. Smartphones are popping up in more palms, tablet PCs are enticing crowds to tap more apps and social media is speeding ahead. Transformative trends continue to shape-shift the world of communications.
April 02, 2012
Christopher Hosford
In the ongoing controversies over behaviorally targeted marketing, a new front was opened unexpectedly last week by the Federal Trade Commission: From now on, list managers, brokers, aggregators and other sellers of data are as much on the hook for safeguarding private information as advertisers.
April 02, 2012
Jon VanZile
It's the holy grail of b-to-b marketing campaigns: a metrics and analytics platform that can measure total response to a marketing campaign across multiple channels—combining response from mobile, desktop, clicks, emails and even print into one data stream, then serving it up in a rapid,...
March 19, 2012
Christopher Hosford
As database marketing shifts to alternate forms of list building using cooperative databases and crowd-sourced lists, the world of the list broker is also changing.
March 12, 2012
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As database marketing shifts to alternate forms of list building using cooperative databases and crowd-sourced lists, the world of the list broker is also changing.
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