Washington, D.C.—The U.S. Postal Service will offer product marketers a 5% upfront postage discount on samples mailed out in August and September.
May 24, 2013
San Francisco—Twitter Inc., rapidly enhancing its advertising options, has launched a new lead-generator ad product that can present daily deal-like offers.
May 23, 2013
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Boston—Contact data management company Experian QAS has introduced a phone validation tool that identifies landline versus mobile phone types to aid mobile marketing programs.
May 22, 2013
Santa Monica, Calif.—Marketing software company Nimble Inc. announced the release of Nimble 3.0, a relationship management software platform.
May 21, 2013
New York—Marketing departments saw improvements in several key performance indicators in the first quarter of the year, according to a new report by the Direct Marketing Association.
May 20, 2013
Washington, D.C.—The U.S. Postal Service reported a net loss of $591 million for March and $1.9 billion for its second fiscal quarter as mail volume continued to decline.
May 13, 2013
Bedford, Mass.—Customer experience management company SoundBite Communications has released a cloud-based analytics product that tracks customer responses to multichannel campaigns.
May 07, 2013
San Francisco—Sales intelligence company InsideView Inc. has released a new marketing application that enriches sparse lead records with additional information available from the Internet.
May 06, 2013
San Bruno, Calif.—Email marketing company Responsys Inc. has announced a new service that unifies customer preferences and permissions across marketing channels.
May 02, 2013
Manager: MeritDirect
April 22, 2013
OTHER DIRECT & SEARCH MARKETING STORIES
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BtoB's DIRECT MARKETING Coverage
BtoB’s direct stories include case studies, news analysis and trend stories that cover the strategies and tactics that b-to-b marketers use to communicate directly with potential and existing consumers. Oftentimes, direct marketing uses a specific “call-to-action” which allows marketers to create trackable, measurable campaigns. Topics include direct mail, list management, list brokers, CRM, Cost Per Inquiry (CPI), Cost Per Order (CPO), Cost Per Thousand (CPM), house lists, integrated marketing, lead generation, data management, and legislation such as CAN-SPAN and the do-not-call list.