Kate Maddox
From frozen computers to hackers trying to get on Santa's “nice” list, the North Pole has IT issues that would give any CIO a headache.
January 24, 2012
Menlo Park, Calif.—Facebook offered advertisers a cost-per-click discount of up to 45% in the fourth quarter of 2011, provided those clicks directed users to other Facebook pages, according to a report by Facebook marketing agency TBG Digital.
January 18, 2012
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January 17, 2012
Rich Vancil
What is "sales enablement"? In IDC's research, we observe the broad and long process of how marketing assets are created, and then how those assets are provisioned and used by the selling teams.
January 17, 2012
New York—The Super Bowl has generated $1.72 billion in network television ad revenue over the last 10 years, according to a new report from Kantar Media. Over that period, the top five Super Bowl advertisers spent a combined $636.6 million. In order of spending, they are: Anheuser-Busch Cos.
January 17, 2012
Williamsburg, Va.—Of the 80,826 local advertising sales reps, 51,600 of them offer online advertising among the products they sell, according to “Assessing Local Digital Sales Forces,” a white paper written by Gordon Borrell, CEO of research and consulting firm Borrell Associates.
January 17, 2012
Dennis Reilly
This year will see technology, digital content, mobile devices and social networks seamlessly work together to transform b-to-b brand experiences and enable significant improvements in sales effectiveness.
January 16, 2012
Sean Callahan
“An advertising orgy”—that's how Al Ries, chairman of branding consultancy Ries & Ries, described the Super Bowl. And even b-to-b marketers are invited.
January 16, 2012
Kate Maddox
Global ad spending this year will grow at a faster rate than last year, although economic uncertainty in many parts of the world is expected to temper that growth, according to recent ad forecasts.
January 16, 2012
New York—Radio advertising revenue in the U.S. increased 2% to $4.5 billion in the third quarter compared with the year-earlier period, according to the Radio Advertising Bureau. It was the seventh straight quarter of growth for the industry.
November 21, 2011
Kate Maddox
Citing recent economic turmoil and continued sluggishness in consumer and manufacturing spending, media forecasters have downgraded their projections for overall ad spending next year. However, online remains a bright spot for the next several years, according to recently released reports.
November 07, 2011
New York—The Interactive Advertising Bureau (IAB) released a guide for marketers and agencies to help them plan and execute advertising on tablet devices.
October 03, 2011
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