Kate Maddox
Engineering company Emerson last month rolled out new ads in its ongoing “It's Never Been Done Before” campaign that showcase solutions based on two customer stories.
May 14, 2012
New York—The New York Times Co. has launched Ricochet, a new advertising platform designed to help marketers take advantage of social media. B-to-b marketer SAP is the first advertiser to use Ricochet.
April 27, 2012
Sean Callahan
Veronis Suhler Stevenson's recently released “VSS Forecast Mid-term Update” on the communications industry contained good news for the b-to-b media sector. The targeted media category, of which b-to-b media is a part, is expected to grow 8.1% this year, according to VSS.
April 17, 2012
John Obrecht
The watchword in marketing this year is not social or mobile. It's not Facebook or iPad. No, it's something much simpler: complexity.
April 09, 2012
During CBS' telecasts of the NCAA Men's Basketball Championship, Chasers noticed two things: Anthony Davis is a very good basketball player. CDW and United Parcel Service of America are very good advertisers.
April 09, 2012
Aon Corp. and CenturyLink Business were the headliners at BtoB's third annual Social Media Marketing Awards ceremony, held during Digital Edge Live.
April 09, 2012
Sean Callahan
The major theme dominating the three-day Custom Content Conference, last month in Washington, D.C., was how technology has both enabled and complicated "engagement," that elusive goal of all content marketing.
April 09, 2012
Kate Maddox
Several media companies have recently revised upward their forecasts for global and U.S. ad spending this year and beyond.
April 09, 2012
Kate Maddox
Despite the still-sluggish economy, the top b-to-b agencies won new business and grew their overall revenue in 2011. While total ad spending in the U.S. increased in the low single-digits last year, many winners in BtoB's Top Agency report saw revenue gains in the double digits.
March 12, 2012
Location: New York
March 12, 2012
Location: New York
March 12, 2012
Testimonials—the best kind of advertising—were real-world “likes” long before Mark Zuckerberg was born, let alone Facebook.
March 12, 2012
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