New York—Two Kantar Group companies have partnered with advertising verification company DoubleVerify to introduce a tool that optimizes digital media campaigns.
May 16, 2013
Atlanta—Silverpop, a digital marketing technology company, announced the rollout of Universal Behaviors, a data-tracking feature to help marketers deliver relevant messages to users based on online behavior.
May 16, 2013
New York—Spending on digital video ads in the U.S. will nearly double in four years, climbing from $4.14 billion this year to $8.04 billion in 2016, according to a new report from marketing consultancy eMarketer.
May 14, 2013
The sixth annual Technology CMO Rountable, hosted by Atlanta-based digital agency Arketi Group, produced some intriguing observations about tech marketing.
May 14, 2013
New York—Mobile marketing communications expenditures in the U.S. totaled approximately $6.70 billion last year and are projected to reach $19.80 billion by 2015, according to a Mobile Marketing Association study.
May 14, 2013
Campaign: “Brilliant Machines”
May 13, 2013
Norfolk, Va.—Norfolk Southern Corp. introduced a new TV spot May 11 in recognition of National Train Day. The ad, created by RP3 Agency, Bethesda, Md., celebrates the role of rail in building the nation's economy. The spot is supported by online and events. The budget was not disclosed.
May 13, 2013
Philadelphia—Aberdeen Asset Management will launch its first global brand campaign, “Simply Asset Management,” on May 20. The integrated effort will include print, online and outdoor ads, and will be aimed at institutional and private investors.
May 09, 2013
New York—Financial services companies use mobile ads more frequently than any other industry, according to a new report by mobile advertising company xAd.
May 07, 2013
San Francisco—Online video advertising in the U.S., expected to reach $4.1 billion this year, is most valuable for its targeting capabilities, according to a study by video ad network BrightRoll Inc.
May 06, 2013
New York—U.S. ad spending will increase 0.4% this year, according to a new forecast from Magna Global. Excluding ad spending on the Olympics and political advertising last year, ad spending will increase 2.4% this year.
May 03, 2013
New York—Rance Crain, president of Crain Communications Inc. and editor-in-chief of Advertising Age, was inducted into the American Advertising Federation's Advertising Hall of Fame during a ceremony here Monday night.
April 30, 2013
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