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Join BtoB for our annual Leading Edge Virtual Tradeshow,
showcasing the best lead management technologies and tactics for b-to-b marketers.
With absolutely no cost to you and no travel required, you’ll hear from a host of industry
leaders from your desktop.
TIMES
All times in ET |
SESSIONS |
11:30 a.m.
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Virtual Show Opens |
12:00 - 12:30 |
Opening Keynote: Joseph Jaffe
Flip the Funnel: How to use existing customers to gain new ones
Sponsored by: NitroMojo
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12:30 - 12:45 |
Moderated Chat with Joseph Jaffe
Moderated by: Ellis Booker, Editor, BtoB magazine
This session is located in the Communications Cafe.
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12:45 - 1:00 |
Break |
1:00- 1:50 |
Case Study: How CompassLearning Doubled Qualified Leads by Making Every Opportunity Count
Sponsored by: Bulldog Solutions
Moderated by: Kate Maddox, Senior Reporter, BtoB magazine
Speakers: Rob Solomon,
CEO and Founder, Bulldog Solutions &
Eric Loeffel, CEO, CompassLearning |
Connecting the Dots: Leveraging Content Marketing and Lead Nurturing Together for B2B Demand Generation
Sponsored by: Silverpop
Moderated by: Christopher Hosford, Senior Reporter, BtoB magazine
Speaker: Adam Needles, Director of Field Marketing & B2B marketing evangelist, Silverpop |
1:50 - 2:00 |
Break |
2:00 - 2:50 |
Moving Beyond Demand Generation To Revenue Acceleration:
The evolution of revenue-centric marketing
Sponsored by: Eloqua
Moderated by: Kate Maddox, Senior Reporter, BtoB magazine
Speaker: Steve Woods, Chief Technology Officer, Eloqua |
Advice from the Trenches – Connecting Marketing Automation and CRM
Sponsored by: Aprimo
Moderated by: Ellis Booker, editor, BtoB magazine
Speaker:
Scott Cabral, Practice Manager – Aprimo, CoreMatrix |
2:50 - 3:00 |
Break |
3:00 - 3:50 |
Secret Sauce to Demand Generation: Learn how Marketo generates, nurtures, scores & accelerates their own leads through the revenue cycle
Sponsored by: Marketo
Moderated by: Christopher Hosford, Senior Reporter, BtoB magazine
Speaker: Jon Miller, VP of Marketing, Marketo |
The Second Sea Change: Sales and Marketing for 2010 and Beyond
Sponsored by: SiriusDecisions
Moderated by: Ellis Booker, Editor, BtoB magazine
Speaker: Tony Jaros,
Senior Vice President of Research, SiriusDecisions |
3:50 - 4:00 |
Break |
4:00 - 4:30 |
Closing Keynote: Charlene Li
Open Leadership: How Social Technology Can Transform the Way You Lead
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4:30 - 5:30 |
Visit the Exhibit Hall |
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