Marketing Services
IDG Enterprise rolls out Alliance Advisory Services
Framingham, Mass.—IDG Enterprise has debuted Alliance Advisory Services, a marketing services unit designed to help customers communicate their value to their partners and strengthen the value of the alliance. Among the programs within the Alliance Advisory Services : Advisor Perspective 360...
DeusM's Future Cities community spans UBM markets
Marketing services company UBM DeusM has attracted high-profile brands including Dell, Intel and Microsoft to sponsor Future Cities, an online community launched last month to focus on the development of the world's cities. Discussions on the site encompass everything from healthcare to energy...
Summit's new Customer Solutions Group offers improved segmentation
Before taking charge as senior VP-customer solutions at Summit Business Media recently, Jeff Patterson attended the company's national sales meeting in Denver. Patterson said he was struck by how enthusiastic the sales reps were about selling the company's products and services in a way that was...
IDG's TechSignals looks to tap Big Data for advertisers
At ABM Executive Forum: For business publishers, data may be destiny
At ABM Executive Forum: Pressure is on business publishers to develop new data products
What marketers want from media
Edgell launches mobile services division
AOL launches premium ad formats for mobile devices
ALM introduces marketing services unit
IDG's new CMS incorporates HTML5, CSS 3
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