The stars are aligning for lead generation. Business media companies now have the technology and people in place to help marketers through the multistep process of capturing marketing-qualified and sales-accepted leads—and b-to-b marketers need that help more than ever. As their roles have...
Lead generation is undergoing a transformation at Summit Business Media under the direction of Jeff Patterson, president of Summit's Insurance Group. Patterson was hired last October as senior VP-customer solutions to bring then-separate businesses including lead generation and custom marketing...
American City Business Journals' weekly business journals, published in 40 metropolitan areas, are paid-subscription products in print and online—and always have been, said Whitney Shaw, ACBJ president-CEO. The company's websites operate under a “freemium” model, where certain...
Chief revenue officer,
Levien has overseen growth across Forbes' print and digital properties, bolstering legacy products while investing in the development of new revenue generators.
Senior VP, Penton Agriculture,
Restaurants, Food and Meetings Division, Penton Media
Bagan's responsibilities have expanded with Penton's acquisitions of Nation's Restaurant News and Farm Progress Cos.