Aviation Week expands team of researchers and analysts

New York—McGraw-Hill Cos.' Aviation Week brand has almost doubled the size of the team of researchers and analysts working on its fleet database and maintenance, repair and overhaul forecasts for commercial, defense, business aviation and civil aircraft fleets. The expansion is part of Aviation...

Future of lists is in audience data

List rental will benefit as media companies build more comprehensive databases

Business media companies are increasingly consolidating their audience databases and gathering information on individuals' activities across every platform—print, email, Web, subscriptions, events. In the not-too-distant future, b-to-b marketers who rent lists will reap benefits from these...

Meister Direct adds behavioral data to enhance lists

As director of audience development, Ted Stazak oversees Meister Direct, the department that handles Meister Media's list rental activities. In his current position for nine months, Stazak is involved in projects that would add online behavioral data to the audience records. Media Business: How is...

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As digital options increase, so do challenges

New Mag+ CEO sees b-to-b publishing opportunity

Digital Directions: What will be your first steps at Mag+?
Gregg Hano: My first steps are going to focus on two things. One is the product, and keeping the product strong and continuing to innovate. And then (second) is sales, continuing to grow the number of users,...