SPECIAL REPORT

Marketing Services

B-to-b media companies get serious about marketing services

The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures and extending the scope of their services.

IN THE NEWS

Breaking Media relaunches former AOL b-to-b sites

DIGITAL DIRECTIONS

ALM: Mobile optimization delivers 60% lift

EXPERT INSIGHT: Production

Helping marketers use data to target segmented audiences

Previous issues can be found in the Media Business Online Magazine archive

• B-to-b media companies get serious about marketing services

• SourceMedia debuts Health Insurance Exchange brand

• Reed Elsevier completes divestiture of RBI France

• Network World transitions to digital-only model

• PwC: B-to-b media slips, data and trade shows rise

• TechTarget debuts six German-language IT sites

• Harte-Hanks names Philpott CEO, Harte chairman

• Content on the go: Supporting mobile delivery

• Forbes.com strategy helps grow revenue, unique visitors

• Griffey sees content management as editorial education issue