Every day it seems another b-to-b media company shutters a magazine, fires staffers or cuts salaries. Behind the scenes, however, these businesses are quietly investing in areas they believe will grow when the recession recedes.
Breaking through the inbox clutter is no small feat, so it's not surprising that publishers spend a lot of time and effort to get their e-mails' subject lines and preview pane content just right.
Several b-to-b media properties declared dead by their former owners are being resurrected by others, who see an opportunity to position them to grow as the economy rebounds.
In its first-quarter financial results, Google reported that revenue generated through its AdSense programs fell 3% year-over-year. For b-to-b publishers, the quarterly revenue dip is nothing compared with the program's long-term decline.
Hear from Bob Carrigan, CEO of IDG Communications worldwide and Jeff Killeen CEO of GlobalSpec at the Media Business Innovator Awards.
MORE STORIES FROM MEDIA BUSINESS
MEDIA BUSINESS Coverage
Media Business stories include case studies, news analysis and trend stories about business and trade publishing and media. Topics include online publishing, digital publishing, circulation, audience development, reprints, fulfillment, advertising, lead generation, mergers and acquisitions (M&A), events, production, media companies, and trade publishers.
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FROM THE PUBLISHER |
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In Media Business and our sibling publication, BtoB, lead-generation marketing programs are a constant topic of conversation. In fact, you probably read our recent BtoB Lead Generation Guide 2009 (May 27).
June 05, 2009
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ENDNOTE |
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Thomas L. Kemp
American Business Media just released the BIN numbers for the first quarter and the results are alarming: Business-to-business ad pages are down by 30% from 2008.
June 05, 2009
Endnote Archive
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SPECIAL REPORT |
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Christopher Hosford
Many magazine publishers coping with the current economic meltdown, as well as rapidly changing reading and advertising practices, have sought relief by shuttering some print publications.
May 04, 2009
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