Hear from Bob Carrigan, CEO of IDG Communications worldwide and Jeff Killeen CEO of GlobalSpec at the Media Business Innovator Awards.
MEDIA BUSINESS Coverage
Media Business stories include case studies, news analysis and trend stories about business and trade publishing and media. Topics include online publishing, digital publishing, circulation, audience development, reprints, fulfillment, advertising, lead generation, mergers and acquisitions (M&A), events, production, media companies, and trade publishers.
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FROM THE PUBLISHER |
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This past summer, BtoB and the Association of National Advertisers fielded a survey of marketers from both of our audiences and found some very interesting information—including that for many social media platforms, b-to-b marketers are more involved than their b-to-c peers.
October 09, 2009
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ENDNOTE |
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Matthew Egol, partner, Booz & Co.
Among its other effects, the global recession is catalyzing a permanent change in the media landscape. After years of gradual audience erosion, the pressure on newspapers and magazines has accelerated.
October 09, 2009
Endnote Archive
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SPECIAL REPORT |
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Marie Griffin
As the weak economy has pushed b-to-b marketers to focus on lead-generation products that produce ROI, webinars have held up well for b-to-b media companies, which have suffered dramatic declines in their other revenue lines, notably print.
October 09, 2009
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