Show organizers recognize there is money to be made by making their events eco-friendly. But it's a slow process with a long way to go.
July 11, 2008
Amy Spatrisano, founder and chairwoman of the Green Meeting Industry Council and principal of Meeting Strategies Worldwide tells Media Business that the last 18 months have seen an uptick of interest in sustainable practices for the events industry.
July 11, 2008
As leaders of business media companies approach the 2009 budgeting season, one adjective keeps coming up: challenging.
July 11, 2008
Analysts at investment banks have the same dim view of the b-to-b media environment for the remainder of this year as most b-to-b media executives do, but their views are mixed as they look ahead to 2009.
July 11, 2008
Seven months after News Corp.'s acquisition of The Wall Street Journal, CEO Rupert Murdoch's hand-picked top editor last month announced a shakeup of the newsroom management structure and a stronger commitment to pursuing international opportunities.
July 11, 2008
The Alliance of Area Business Publications last month presented 99 Editorial Excellence Awards at its annual Summer Conference in Charleston, S.C.
July 11, 2008
MORE STORIES FROM MEDIA BUSINESS
MEDIA BUSINESS Coverage
Media Business stories include case studies, news analysis and trend stories about business and trade publishing and media. Topics include online publishing, digital publishing, circulation, audience development, reprints, fulfillment, advertising, lead generation, mergers and acquisitions (M&A), events, production, media companies, and trade publishers.
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FROM THE PUBLISHER |
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Bob Felsenthal
Last month, at BtoB's NetMarketing Breakfast in Boston, our three marketer panelists—Drew Clarke of Cognos, Belinda Hudmon of Motorola and Phil Juliano of Novell—concurred on one thing: They no longer see Internet marketing as separate from traditional marketing.
July 11, 2008
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ENDNOTE |
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John Ridding
Conventional wisdom has it that traditional media are struggling for survival, trapped between the rock of cyclical downturn and the hard place of structural change, new technology and broken business models.
July 11, 2008
Endnote Archive
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SPECIAL REPORT |
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Marie Griffin
As leaders of business media companies approach the 2009 budgeting season, one adjective keeps coming up: challenging.
July 11, 2008
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NEW WHITE PAPERS |
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