Jobson Medical files Chapter 11
Posted: Feb 3, 2012
New York—Jobson Medical Information Holdings, a b-to-b healthcare publisher that was acquired by a private equity fund of the Wicks Group of Cos. in 2005, has filed a “prepackaged” Chapter 11 plan in U.S. Bankruptcy Court, Southern District of New York. The plan was approved by a majority of the company's lenders.“This...
TechTarget adds service, opens subsidiary in Australia
Posted: Feb 3, 2012
Newton, Mass.—TechTarget has added a new service, Nurture & Notify, to its Activity Intelligence platform. Nurture & Notify is designed to help tech marketers identify highly active prospects, detect emerging projects and retarget buying teams. According to TechTarget, the Your Watchlist feature of the new service offers marketers a view of their...
COVER STORY
Marketers make their needs known
Media companies are rapidly evolving to ensure they remain a vital link between buyers and sellers
These days, Tellabs, a marketer of telecommunications equipment, runs a minimal amount of print advertising in the trade press. Instead, it publishes a custom print magazine called Insight, which George Stenitzer, Tellabs VP-marketing and corporate communications, likens to a 16-page print ad that he sends out quarterly.
Tellabs produces the publication with editorial help from Penton...
SPECIAL REPORT: Custom Publishing
Divvying up custom pie
The numbers tell the story of how important content marketing has become: Spending in the U.S. on content marketing totaled $40.1 billion in 2010, according to estimates by the Custom Content Council.
Ziff Davis Enterprise folds print, embraces digital future
Ziff Davis Enterprise plans to be the first major b-to-b magazine publisher to abandon print completely.
M&A
Following the acquisition of events company GLM, McCurdy sets the stage for expansion
When Charles McCurdy was CEO of Canon Communications from 2005 through 2010, the company had a narrow focus on global manufacturing.
Sales & Marketing
Following name change, Path to Purchase Institute expands its digital offerings
At the Path to Purchase Institute's annual Shopper Marketing Expo in October, the institute rolled out its Online Advertising Survey and Insight Service.
Read More from the current issue
BPA, ABC wade deeper into auditing digital audiences
Earlier this month, digital media and marketing community Digiday released a survey indicating that 64% of marketers plan to increase their online brand advertising budgets this year.
Building a global information services company
Jim Casella, Chairman-CEO, Asset International
When I left Reed Business Information in January 2007, I had a plan.
Are our clients our new competitors?
Bob Felsenthal, VP-Publisher, Media Business
Chances are you have noticed a new competitor in your daily travels—your clients.
CLOSE