Already considered a quintessential maven of modern-day marketing, Gary Vaynerchuk is a New York Times and Wall Street Journal best-selling author as well as a self-trained wine and social media expert. In high school, while working at his family owned liquor store, Gary started reading The Wine Spectator among other wine books and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a newfound wealth of knowledge, an entrepreneurial spirit, and a clear recognition of the emergence of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business from $3 million to $45 million by 2005. Although Gary does not consider himself to be a 'techie', in 2005, he began video blogging and established himself as a true social media trailblazer. Gaining nearly 1 million Twitter followers, Gary was included in BusinessWeek's list of the “top 20 people every entrepreneur should follow.”
Barbara J. Basney is vice president of global advertising for Xerox Corporation. She is currently responsible for Xerox brand and product advertising, including traditional television, print, radio and outdoor, as well as digital media. Her responsibilities include the formulation of advertising strategies, campaign development and implementation, media mix optimization and campaign results tracking in more than 35 countries.
Basney joined Xerox in 2000 as a director of marketing communications for the Office Printing Division located in Portland, Ore. Prior to joining Xerox, she spent more than 15 years in marketing and advertising for both B-to-B and B-to-C Fortune 100 corporations including Rite-Aid, Tektronix and Convergys. Basney has managed functions including advertising, public relations, corporate communications, direct marketing, tradeshows, customer communications and marketing strategy.
Basney is active in the Association of National Advertisers (ANA), a member of the National Advertising Review Board, International Advertising Association (IAA) and serves on the ANA Corporate Communications and Television Advertising committees. She is also a member of the Advertising Women of New York and is on the Annual List of 100 Marketing Leaders by The Internationalist.
Basney, a Cherry Hill, N.J. native, grew up in Germany. She received a bachelor's degree in business administration from the College of William and Mary in Williamsburg, Va. and a master's degree in business administration from Portland State University in Portland, Ore. She currently resides in Stamford, Conn.
Linda Boff is responsible for GE's global advertising and digital marketing along with the company's brand and design strategy. Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.
Boff was named BtoB Magazine's 2012 Digital Marketer of Year. She is a frequent speaker at digital and social media industry events. Boff earned a BA in Political Science and Psychology from Union College. She lives in Irvington, NY with her husband and two children.
Michael Brenner is the Vice President of Global Marketing and Content Strategy for SAP where he developed an award-winning inbound marketing website for SAP called Business Innovation. He is the author of the B2B Marketing Insider blog, a contributor on Forbes and a frequent speaker at many industry events. Michael started his career nearly 20 years ago in sales, followed by field marketing, product marketing and corporate marketing positions at the Nielsen Company. He then led marketing for 2 companies prior to joining SAP.
As Director of Corporate Marketing and Communications, Lauran is tasked with managing global Public Relations and Social Media for Deltek. She is responsible for the 'air cover' of the brand through earned, owned and paid media.
Since joining Deltek in 2009, Lauran has launched its social media program and created training classes to educate her colleagues on the benefits of social media for B2B. She has participated in the communications to media & analysts surrounding several acquisitions and the sale of the company to private equity firm, Thoma Bravo. Lauran also heads up Deltek's awards program, helping earn numerous accolades for the company and its executives, including the Inc. Hire Power Awards, Northern Virginia Technology Council Hot Ticket Awards, inclusion on the InformationWeek 500 list, the SmartCEO and SmartCXO awards, and the BtoB Magazine Social Media Marketing Awards.
After starting his career as a product designer, Trini Castelli joined the advertising industry 15 years ago and built his experience across the widest variety of countries, categories and communication disciplines.
Since September 2010, Trini Castelli has been the SVP global strategy director at DraftFCB in New York for Oreo, working on rejuvenating the brand and elevating its iconic status from the United States to China. Prior to this role, he worked in Europe and Italy, leading the strategic departments of FCB, DDB, Red Cell and the Audi Agency Network.
Trini Castelli has won some of the industry's most important awards for social marketing and brand experience. He was the strategic mind behind the Oreo “Daily Twist” campaign, awarded with a Cyber Grand Prix in Cannes, multiple Cannes Lions, Effie and Clio awards and - among many others - a Facebook Blue Award as best social media campaign of 2013.
His experience includes leading the strategic development of brands such as Alfa Romeo, Audi, Campari, Danone, GM Chevrolet, MTV/Nickelodeon, Nivea, SC Johnson, Vespa Piaggio, Microsoft X-Box, Sky TV and Lamborghini Automobili.
Rishi is the Executive Director of Digital Marketing for Dell's BtoB segments. In this role, Rishi has global responsibility for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile. He also manages the digital support of Dell's events. Previous to this role, Rishi drove Dell's global web analytics strategy and worked on Dell's CEO level strategy as part of Dell's Corporate Strategy group. Rishi was named 2012 and 2013 Top Digital Marketer by BtoB Magazine.
Rishi has spent his career in the technology industry with marketing, business development, and consulting roles in startups to large corporations including Bain & Company, Trilogy Software, and eBay. Rishi holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School
Michele Grieshaber is currently the Vice President of Demand Programs, IBM North America where she is responsible for driving $20B+ in marketing-generated sales pipeline annually across all IBM brands, customer sets and business partners. Michele leads a talented team of more than 200 marketing professionals and agency partners who create and execute innovative world-class, client-focused marketing programs with emphasis on digital, content marketing, contact database strategy, and experiential event marketing.
Michele has a doctorate in mechanical engineering and speaks fluent French and conversational German. She was a Fulbright scholar to France in 1988. Since 2009, she has guest lectured at the University of Texas McComb's School of Business on aspects of brand management, distribution and pricing, market management and business ethics.
Michele is a board member of Family Eldercare, an Austin-based non-profit which provides essential services to seniors. In her free time she is a museum docent and pursues interests in organic farming and bees, travel, solving puzzles, hiking and biking.
Managing Partner of the digital strategy agency Group SJR, Jutkowitz is the leading evangelist for today's paradigm shift in marketing. Jutkowitz believes – and his work has proven – that quality content, audience development, advanced technologies and predictive modeling analytics can significantly boost awareness, enhance engagement and drive ROI for leading companies across industries.
Specifically, he is the catalyst behind GE's multi-site digital ecosystem, Target's award-winning content-meets-e-commerce approach, Credit Suisse's micro-knowledge site, and the TED Conference's partner strategy, among numerous others.
Jutkowitz's perspective on marketing and communications has been shaped by his extensive experience in areas as diverse as strategic consulting, crisis management, opinion research and media training. He has worked for governments and political leaders across Latin America, throughout Europe and in Asia. And his corporate clients include technology, finance, media and consumer giants such as Google, Dell, Xerox, Heineken, Disney, American Airlines, Morgan Stanley, L'Oreal and a host of others.
As a result, Jutkowitz has become a trusted advisor to a range of leading executives, from the CMOs of GE, Target, and Xerox to the President of the Council on Foreign Relations to the CEOs of Barney's, the Motion Picture Association of America, and the National Cable Television Association. A strong advocate of data science, Jutkowitz recently added predictive analytics to the mix, helping corporations and organizations understand and identify key stakeholders, map potential scenarios and leverage their micro-knowledge platforms to “influence the influencers” and shape elite and public opinion.
John Keller is the Director of Brand & Identiy and Employer Branding for Deloitte Services LP, in Wilton, Connecticut, where he’s worked since April 1997. Deloitte Services is a subsidiary of Deloitte LLP, one of largest professional services organizations in the United States with more than 45,000 employees. John and his geographically dispersed team are responsible for leading and maintaining the integrity of the Deloitte brand in all external communications and for ensuring that recruiting targets have the best possible experience with the Deloitte brand, whether on campus or online. Prior to joining Deloitte, John worked at Y&R/NY and other New York advertising agencies in a variety of account planning and media planning roles. He is a graduate of Columbia University in the city of New York.
As the Director of Engagement, Dustin Luther has built and currently runs both the Social Media and Event teams at Dun & Bradstreet Credibility Corp. A long-time blogger, speaker and educator, he's been helping small business owners understand how they can build online campaigns that drive conversions for much of the past decade. His team at D&B Credibility has executed numerous award-winning campaigns including the CredibilityLIVE series, the #GrowingChicago Video Contest, multiple videos that have gone viral and small business influential campaigns. In addition, his team travels to over 50 small business events each year where they're able to build on their online momentum through education, training and engagement with small business owners from around the country.
Linda McGovern is Vice President, Marketing for USG. She is responsible for global branding as well as the development of marketing strategies and programs, including support for new product launches, dealer and field marketing, sport marketing and sponsorships, customer events, advertising, public relationship and interactive activity.
Prior to joining USG, Linda spent five years in marketing at Navistar working on branding, marketing communications, customer events and dealer promotions. She has also worked in the healthcare and logistics / distribution industries as a marketing professional.
Linda graduated from the University of Kansas with a degree in advertising and journalism and received her masters from Northwestern University. She serves as President of the Board of Directors for the Chicago chapter of the Business Marketing Association and is on the Board of Directors for BPA Worldwide. She is also an active member of the Association of National Advertisers.
When not working, she resides in Park Ridge, IL with her husband, eight-year-old son Ryan and two-year-old daughter Audrey. She enjoys running, biking, skiing, hiking and traveling with her family.
Adrian D. Parker leads Social, Mobile and Emerging Media for Intuit, a global leader in financial and business software. In this newly minted role, he directs the strategic vision for leveraging peer influence and tech innovation to support accounting professionals across the globe. Previously, Adrian served as Director of Social Media & Digital Strategy at RadioShack Corporation where his team was recognized across the industry for innovations in mobile marketing, social strategies & digital advertising. Adrian's pioneering work with Twitter, foursquare, Facebook, Apple and other tech platforms has been featured in case studies and books. He also serves as a multi-channel consumer advocate responsible for developing interactive programs that drive results across product marketing, customer support, public relations, e-commerce and employee recruitment.
Erich Parker is Director of Strategic Corporate Communications for DuPont globally. In that role, he led a team of DuPont communications professionals from around the world to develop positioning that expresses the corporation at its best. He now leads a team creating how we express our inclusive innovation positioning to the world. Prior to joining DuPont, Erich was principal of his own public relations and marketing communications firm, with offices in Washington, DC and Manhattan.
His thirty-year career in communications has spanned both the public and private sectors, and his clients and employers have included scientists, engineers, famous chefs, financial analysts, securities brokers, visual artists, opera singers, actuaries, risk managers, film and television actors, and two U.S. presidents.
A couple of interesting facts: Erich was on the creative team that created the National Milk Moustache “got milk?”® Campaign, and he produced a 16-episode, Spanish-language soap opera, Nuestro Barrio, that was broadcast in major markets across the United States. He is the winner of five Silver Anvils, the Oscar of the public relations field in the United States, as well as nine international awards for writing and design.
As VP/Executive Creative Director, Michael leads the creative team at Stein IAS, 2013 BMA International Agency of the Year and BtoB Magazine Top Midsize Agency.
Michael and his team help place Stein IAS' clients at the vanguard of B2B marketing with ideas and innovation that activate opportunity, from Digital Brand Ecosystems and real-time marketing campaigns to mobile, digital sales enablement and marketing automation.
Michael's creative leadership has helped earn the agency hundreds of major creative awards and driven business success for clients including Chicago Board Options Exchange (CBOE), TheLadders, Towers Watson, IntraLinks, Tata Consultancy Services, Wolters Kluwer, PR Newswire, Maxwell Systems and Crisp Media.
Outside the agency, Michael is an acclaimed librettist whose award-winning musicals and songs have been performed across the United States, and in England and South America. Most importantly, he is Benjamin's dad.
Tim Washer's checkered past includes roles as Interpublic Group vice president, head of social video for IBM's Smarter Planet campaign, and producer of Cisco's 2013 Webby Honoree documentary "Phone Company in a Box." His comedy credits include David Letterman, Conan O'Brien, SNL and The Onion Sports Network. His work has been covered by Advertising Age, ADWEEK, FastCompany and The New York Times. He's presented at SXSW, WSJ Digital Download and Harvard Business School, and holds an MBA from the University of Texas, where he majored in PowerPoint. To learn more about Tim, click here.
Allison draws on deep consumer and business marketing expertise to create innovative B2B marketing solutions that deliver results for Doremus clients. Her focus is on harnessing the power of breakthrough ideas and communications to advance business outcomes, including driving revenue, managing change and shaping perceptions of key internal and external constituents.
While leading the New York office, she also oversees global assignments across the Doremus network and brings insight into the complex business challenges that face companies in health care, professional business services and multi-industrials.
Before joining Doremus in 2005, Allison held senior positions at Ogilvy, Y&R and Wunderman on brands including American Express, DuPont, Roche, Bristol-Myers Squibb, and AT&T.
She has an MBA in management and international business from the Stern School of Business at New York University, and received her BA cum laude from Mount Holyoke.
Allison lives in Brooklyn with her husband and two daughters.