Keynote Address: "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World"
In an age where content in context matters more than ever, Gary Vaynerchuk will share how marketers can develop high-quality content perfectly adapted to specific social media platforms and mobile devices, while knocking out the competition for their customers' attention and delivering results.
Gary Vaynerchuk, Co-Founder, VaynerMedia and New York Times best-selling author
Hear from Barbara Basney, VP-global advertising, about the ways Xerox is developing, leveraging and amplifying marketing content in all its forms, through both social channels and media partnerships, to reposition this iconic brand and convey new meaning about today's Xerox — which is not just about printing anymore.
Barbara Basney, Vice President, Global Advertising, Xerox
The growth of mobile, analytics, social media and commerce trends is changing the way we engage with clients and it is becoming more and more challenging to create deeper, meaningful experiences. In this session, Michele Grieshaber will share her experience in how IBM is changing the rules of client engagement.
Michele Grieshaber, VP, Demand Programs, IBM
Though overall mobile usage and adoption is skyrocketing, recent research reveals the majority of B2B marketers didn't get the memo. Only one-third of B2B marketers have mobile optimized content and less than 25% have mobile applications. Adrian will share Intuit's approach to organizing and optimizing for B2B marketing with a recent case study and look at the future of mobile.
Adrian Parker, Social, Mobile and Emerging Media, GMM, Intuit Accounting Professionals Division, Intuit
Hear from winners of BtoB's 2013 Social Media Marketing Awards competition how they elevated their companies' social profiles, built buzz and driven demand through a range of social marketing platforms. From the strategic development behind each campaign to execution (and the lessons learned along the way), this session is more than just how to gain more followers and likes. You will learn:
Lauran Cacciatori, Director, Corporate Marketing & Communications, Deltek
Rishi Dave, Executive Director, Digital Marketing, Dell
Dustin Luther, Director, Engagement, Dun & Bradstreet Credibility Corp.
Moderator:Tim Washer, Senior Social Media Marketing Manager, Cisco Systems
Keynote Speaker: Michael Brenner, VP, Marketing and Content Strategy, SAP
The writing on the wall is clear: content marketing has become a front-runner for many marketers seeking new ways to deepen relationships with prospects and existing customers. Join us as Michael Brenner shares his outlook for this category and what SAP has planned to elevate their own content strategies in 2014.
During BtoB's 1st ever Content Marketing Marketing Awards, we will honor the winners and finalists of our Content Marketing Awards competition in 7 categories ranging from Blog to Microsites. Meet and exchange ideas with fellow attendees over lunch while being inspired by the selected campaigns that have engaged customers and generated demand for their business.
Sponsored by: IBM
Hear from leading b-to-b agencies on the top digital marketing trends that clients are using to engage with customers, from real-time marketing to native advertising. This lively panel, moderated by GE's Linda Boff, will explore topics including social media, mobile marketing, Big Data and more. This is a panel you won't want to miss.
Auro Trini Castelli, Head of Strategy, gyro New York
Alexander Jutkowitz, Managing Partner, Group SJR
Michael Ruby, VP, Executive Creative Director, Stein IAS
Allison Womack, President, Doremus New York
Moderator: Linda Boff, Executive Director, Global Brand Marketing, GE
Online video has become one of marketers' most powerful tools, informing and entertaining in ways that other channels can't. Sit back, relax and hear from top b-to-b marketers about how they are using the medium to tell their story and connect with customers.
John Keller, Director of Strategy, Brand & Innovation, Deloitte
Linda McGovern, VP, Marketing, USG
Erich Parker, Director, Strategic Corporate Communications, DuPont
Moderator: Matt Quinn, Executive Editor, Advertising Age
Relax and connect with fellow attendees about the information you've acquired over the course of the day. We'll also announce the winner of our drawing for two iPad minis! (Must be present to accept prize)