Event Partner: Since 1938, the Northern California chapter of the Business Marketing Association — NorCal BMA — has been the leading B2B marketing organization in the San Francisco Bay Area and Silicon Valley. For over 70 years, NorCal BMA has been dedicated to connecting B2B marketers with the most relevant and impactful knowledge, people, and programs to ensure us marketers meet our objectives more efficiently and effectively.
We offer a robust set of programs to members and the marketing community at large, including a series of regular roundtables on various marketing topics, monthly educational and social events, networking, resources, and B2B job listings.
Special rate available for BMA NorCal members - contact your chapter administrator for details.
Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and Marketing's ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time.
International Data Group (IDG) ) is the world's leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications' global media brands include ChannelWorldŽ, CIOŽ, CSOŽ, ComputerworldŽ, GameProŽ, InfoWorldŽ, MacworldŽ, Network WorldŽ, PCWorldŽ, TechHive, and TechWorldŽ. IDG's media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG's media brands. With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries. International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries. Additional information about IDG, a privately held company, is available at www.idg.com
Insightera is the first learning B2B personalization platform. Insightera helps marketers capitalize on their existing assets by personalizing onsite experience based on real-time discovery of prospects' industry, location and digital journey. By using machine-learning algorithms, Insightera continuously improves ROI, auto-tuning campaigns and adjusting content accordingly to known and anonymous prospects. www.insightera.com
Marketo is the fastest growing provider in revenue performance management. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness software transforms how marketing and sales teams of all sizes work – and work together – to drive dramatically increased revenue performance and fuel business growth. From the earliest stages of demand generation and lead management todeal close and continued customer loyalty, Marketo's proven technology, comprehensive services and expert guidance are helping enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver.
In the highly competitive world of direct marketing services, MeritDirect is a respected leader and a trusted advisor to world class B2B and consumer mailers and list owners. MeritDirect provides customer acquisition and retention expertise to multi-media merchants, catalogers and publishers. Our superior services include: list brokerage, data and media services, private and cooperative marketing databases, and strategic services. We are a company you can trust for objective, knowledgeable advice and innovative single-source solutions. MeritDirect operates within a culture of continuous improvement, striving to keep our staff and clients on the leading edge of profitable processes and winning technologies.
ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 communications platform include demand generation, partner enablement, training, product launches, company town hall meetings and user conferences. More than 700 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and New York Life, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit www.ON24.com.
Eloqua provides the modern marketing expertise companies need to ensure every component of their marketing works harder and more efficiently to drive revenue. With its Marketing Automation software and Revenue Performance Management platform, Eloqua helps the most successful companies improve their marketing and impact their bottom lines. www.eloqua.com
Pardot, an ExactTarget company, is a leading business-to-business marketing automation software provider offering a software-as-a-service marketing automation application for marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. For more information visit www.Pardot.com
Media Partner: Social Media Examiner, the world's largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. More than 600,000 people read Social Media Examiner each month.
Eric Gordon, Business Development Manager, at (212) 210-0737 or email@example.com
Elizabeth Eldridge, Account Executive, at (212) 210-0788 or firstname.lastname@example.org