SPONSORS
Event Partner: Since 1938, the Northern California chapter of the Business Marketing Association — NorCal BMA — has been the leading B2B marketing organization in the San Francisco Bay Area and Silicon Valley. For over 70 years, NorCal BMA has been dedicated to connecting B2B marketers with the most relevant and impactful knowledge, people, and programs to ensure us marketers meet our objectives more efficiently and effectively.
We offer a robust set of programs to members and the marketing community at large, including a series of regular roundtables on various marketing topics, monthly educational and social events, networking, resources, and B2B job listings.
Special rate available for BMA NorCal members - contact your chapter administrator for details.
Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and Marketing's ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time.
Without the use of cookies, Demandbase's Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance.
International Data Group (IDG) ) is the world's leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications' global media brands include ChannelWorldŽ, CIOŽ, CSOŽ, ComputerworldŽ, GameProŽ, InfoWorldŽ, MacworldŽ, Network WorldŽ, PCWorldŽ, TechHive, and TechWorldŽ. IDG's media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG's media brands. With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries. International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries. Additional information about IDG, a privately held company, is available at www.idg.com
Insightera is the first learning B2B personalization platform. Insightera helps marketers capitalize on their existing assets by personalizing onsite experience based on real-time discovery of prospects' industry, location and digital journey. By using machine-learning algorithms, Insightera continuously improves ROI, auto-tuning campaigns and adjusting content accordingly to known and anonymous prospects. www.insightera.com
Marketo is the fastest growing provider in revenue performance management. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness software transforms how marketing and sales teams of all sizes work – and work together – to drive dramatically increased revenue performance and fuel business growth. From the earliest stages of demand generation and lead management todeal close and continued customer loyalty, Marketo's proven technology, comprehensive services and expert guidance are helping enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver.
In the highly competitive world of direct marketing services, MeritDirect is a respected leader and a trusted advisor to world class B2B and consumer mailers and list owners. MeritDirect provides customer acquisition and retention expertise to multi-media merchants, catalogers and publishers. Our superior services include: list brokerage, data and media services, private and cooperative marketing databases, and strategic services. We are a company you can trust for objective, knowledgeable advice and innovative single-source solutions. MeritDirect operates within a culture of continuous improvement, striving to keep our staff and clients on the leading edge of profitable processes and winning technologies.
ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 communications platform include demand generation, partner enablement, training, product launches, company town hall meetings and user conferences. More than 700 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and New York Life, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit www.ON24.com.
Eloqua provides the modern marketing expertise companies need to ensure every component of their marketing works harder and more efficiently to drive revenue. With its Marketing Automation software and Revenue Performance Management platform, Eloqua helps the most successful companies improve their marketing and impact their bottom lines. www.eloqua.com
Pardot, an ExactTarget company, is a leading business-to-business marketing automation software provider offering a software-as-a-service marketing automation application for marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. For more information visit www.Pardot.com
Media Partner: Social Media Examiner, the world's largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. More than 600,000 people read Social Media Examiner each month.
Sponsorship Opportunities
Sponsorship Opportunities: Premier Panel Sponsorship (4 Available)
- Tabletop in exhibit section with collateral material for distribution
- Sponsor description read at the podium from our Publisher
- Sponsor may introduce the panel discussion and read the intro's of each panelist
- Full Attendee list of all registered attendees with email addresses
- Full Page Ad in the March 4th issue of BtoB with recommended QR Code
- Exclusive signage in key areas to promote sponsorship with recommended QR Code
- Logo and ˝ page ad in the conference agenda
- 4 Attendee passes
Breakout Sessions (2 Available)
- Sponsor will co-present a marketing oriented case study with marketer client
- Recognition in conference agenda on web site, digital and printed collateral as session speaker
- Seat drop of sponsor materials in breakout room
- Tabletop in exhibit section with collateral material for distribution
- Sponsor to host breakout session on topics including: Social Media, Lead Generation, Content Marketing (Topic of Your Choice)
- Speakers and content for sessions must be pre-approved by BtoB
- 1 dedicated email promotion highlighting breakout session and speakers as “Session Spotlight” to BtoB audience
- 4 Attendee passes
Social Media Sponsorship (1 Available)
- Acknowledgement of company as Social Media sponsor to more than 40K+ members of BtoB's social media channels and communities including:
- Dedicated tweets and dedicated LinkedIn announcement with referral links to your company's web site
- Additional announcements on BtoB's Facebook, Pinterest and Google+ channels
- SEO press release announcing Social Media Sponsorship promotion through BtoB
- Branded social media feed on two main screens throughout main ballroom
- Tabletop in exhibit section with collateral material for distribution
- Mention at the podium from our Publisher
- Full Attendee list of all registered attendees
- Signage in key areas to promote sponsorship with recommended QR Code
- Logo and ˝ page ad in the conference agenda
- 4 Attendee passes
Exhibitor Sponsorship
- Tabletop in exhibit section with collateral material for distribution
- Mention at the podium from our Publisher
- Full Attendee list of all registered attendees
- ˝ Page Ad in the March 4th issue of BtoB with recommended QR Code
- Signage in key areas to promote sponsorship with recommended QR Code
- Logo and ˝ page ad in the conference agenda
- 4 Attendee passes
Social Media Awards sponsorship – SOLD
Additional sponsorship opportunities available – for pricing and more information, contact:Eric Gordon, Business Development Manager, at (212) 210-0737 or egordon@crain.com
Elizabeth Eldridge, Account Executive, at (212) 210-0788 or eeldridge@crain.com
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