SPEAKERS

SPEAKERS

Toni Adams is the Vice President of Global Channel and Alliances Marketing at VMware. In this role he is responsible for defining and implementing the global partner marketing program strategy for VMware's partners across OEM, ISVs, Strategic Alliances, System Integrators and Cloud Partners. Prior to joining VMware Toni was Vice President at Symantec where he was responsible for Channel and Alliances Marketing as well as Symantec's Partner Program. Toni has also held roles including senior positions leading EMEA Marketing for Altiris, Solutions Marketing for Software AG and a number of European and global partnering and technology roles at Novell. Toni is based in Palo Alto, California.

Kevin Cox is the Vice President of Corporate Marketing at Actian Corporation, a leading analytics database company that is helping companies tackle big data. He previously spent 8 ½ years at SAP leading strategic, worldwide marketing initiatives. Before that he spent 12+ years working for prominent advertising agencies around the world—DDB Needham, Ogilvy & Mather, EURO RSCG, THINK New Ideas, and Doremus. He was responsible for founding Ogilvy & Mather Interactive Singapore as well as the digital arm of Doremus San Francisco. He was named one of the top digital marketers of 2011 and 2012 by B-to-B, the Magazine for Marketing Strategists. He has directed all facets of marketing communications for customers like American Express, Dell, IBM, Iomega, Lotus Notes, Tektronix, Tivoli, Volvo and numerous technology start-ups.

Kevin is a BtoBlogger. Read his most recent post on Big Data here.

Read Kevin's CMO Close-Up interview with BtoB.

Sharon Crost is the Integrated Marketing /Social Media Manager at Hitachi Data Systems (HDS). She develops integrated strategies and leads social marketing awareness, engagement and lead generation programs, brand advocacy and social analytics. Sharon directs the HDS Social Media Ambassadors club, a club designed to mentor employees to success in using new social and mobile technologies.

Sharon is on the BtoB Online blog team, sharing thought leadership on B2B marketing and was honored as a Top 25 Digital Marketer for 2012. Sharon is a 2013-2014 Fellow for the Society for New Communications Research, a global nonprofit research and education foundation and think tank.

Len Devanna, Director of Social Business Strategy at PwC, offers over 17 years of digital innovation experience at Fortune 500 brands. He helps companies with all aspects of their digital ecosystem, including online strategy, engagement marketing, and social brand management.

Len's recently helped cloud computing giant EMC become a fully-engaged, socially-connected enterprise. Under his leadership, EMC was recognized as the 14th most socially-savvy global brand in 2010 and was recognized in 2011 for excellence in high-impact engagement Marketing.

Len's work has been featured in several publications including Harvard Business Review, Boston Business Journal, Smart Business - Social Business and The Executive's Guide to Social Strategy.

Pam Didner is the Global Integrated Marketing Manager for Intel. She has led Intel's Enterprise product launches and worldwide marketing campaigns, and she has managed Intel's main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing's needs. At Intel, Pam develops and manages Intel's worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale.

Pam is a guest blogger for Content Marketing Institute.

She is also a 2012 BtoB Top Digital Marketer and BtoBlogger. Read her profile here.

As a 5th grader David sent letters to bicycle companies with ways to improve their taglines, one listened. Since then he's never stopped trying to creatively optimize marketing in the endless pursuit of awesome.

David has driven marketing teams and led demand generation for B2B brand leaders including: Tealeaf (acquired by IBM), SatMetrix, Saba and NetBase and is currently the heading up Marketing and Revenue for IT upstart Loggly. He's happiest aligning marketing and sales to find new customers and enjoys creatively solving friction in the the buying process using smart data and automation and is very proud of a recent Integrated Online Campaign OMMA Award with NetBase in 2012.

When he's not chasing revenue he enjoys long trail runs in Marin and time with his growing family.

As Managing Director of the Salt Lake City office, Lori works with the account teams to ensure clients are receiving the very best strategic direction and executional delivery; driving innovation for the agency, as well as managing the stability and growth of the overall business.

Over her 24-year career in advertising, Lori has mastered brand strategy, direct and database marketing, and research and business analysis. She has received several major awards from AMA, DMA and Effies for her work. She has developed and driven the success of a variety of strong consumer brands, including Texaco, Bank of America, Hugo Boss, POWERade, Fancy Feast and Carnation.

Lori has a deep-rooted history in large agency life, including work at Bozell Worldwide, Bates Worldwide and Arnold Communications, as well as CRM firms such as Targetbase Marketing. Lori moved to Salt Lake City in 1999 to develop the Strategic Services Group at Euro RSCG DSW Partners, after which she joined the former boede+partners as a partner, leading a variety of integrated marketing accounts.

Paul Gillin is a veteran technology journalist with more than 25 years of editorial experience. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simply complex concepts using plain talk, anecdotes and humor.

Paul was previously founding editor-in-chief of TechTarget, one of the most successful new media entities of the early Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years. In addition to his consulting and speaking, Paul writes for BtoB magazine and contributes regularly to other online marketing and communications sites. His work has appeared in scores of publications, including The New York Times, Advertising Age and the San Jose Mercury News. His website is www.gillin.com. He also writes the popular Newspaper Death Watch blog, as well as his own blog: paulgillin.com.

Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research. Married with two children, he lives in Framingham, MA, where he lives and dies by the fortunes of the Boston Red Sox.

As VP Product Marketing for Marketo, Tom leads the team bringing Marketo's easy-powerful-complete marketing automation platform to market. Tom has built and run marketing organizations for seventeen years at companies like Intuit, CA Technologies/Nimsoft, ThreatMetrix, and Embarcadero Technologies. His career in marketing began as a product marketer at Sybase, then as a marketing leader when he co-founded Bluecurve, a start-up he helped grow for five years that was acquired by Red Hat.

Christine is the Director of North America Marketing Demand Programs at IBM, responsible for driving $3B in annual revenue from industry and alliance marketing programs. She also oversees digital marketing, driving significant shift in digital investment and demand generation innovation. Prior to this, Christine held a number of marketing leadership roles at IBM in General Business, SAP, Software Group and the Personal Computer Division. Christine also played a significant role in one of IBM's coolest marketing efforts – the launch of the Watson supercomputer on Jeopardy!.

She was also a panelist at the recent BtoB NetMarketing Breakfast in Chicago. Read the recap of the panel here.

Tony is a sales and marketing thought leader with nearly 20 years of experience; he has led the overall research function at SiriusDecisions since the company's founding in 2001. His b-to-b expertise spans a wide range of disciplines, including field marketing/demand creation strategies, tactics, metrics and organizational structures; general marketing strategy; marketing communications; and inside sales/teleprospecting. As a consulting principal, Tony has advised a number of organizations including Cognos, Symantec, CSC, Gartner, MasterCard and Factiva.

Prior to SiriusDecisions, Tony worked as a consultant and project manager with Norwalk, CT-based Peppers and Rogers Group (PRG), the world's leading relationship marketing boutique consulting firm. His work included the creation of business-to-business and business-to-consumer customer value models and needs frameworks, the reorganization of a major airline's sales and marketing organizations around its customers, the overhaul of a online retailer's Web strategy, the development of a comprehensive customer touchmap for an automobile manufacturer, and the creation of hands-on, customer-centric sales and marketing training programs and field materials. His client roster included 1-800-Flowers.com, Rockwell Automation/Entek, British Airways, Volvo, Jaguar, Moore Corporation, Ford's Premier Automotive Group and GE Capital.

Tony also was responsible for the day-to-day project operations of Stamford, CT-based Simba Information's consulting services group, which counseled such clients as Microsoft, Miller Freeman, RH Donnelley, Ameritech, and Simon and Schuster. While at Simba, he also served as a managing editor and senior analyst in the organization's New Media and Marketing Group.

Tony received an MBA with concentrations in marketing and management from New York University, and a bachelor of science in journalism from Northwestern University.

Read the BtoB recap of SiriusDecisions 2012 Summit featuring an interview with Tony.

Adam is CEO and a founding partner of San-Francisco-based Traction, a creative agency with a digital core. Adam has been at the forefront of digital since he’s been able. He was programming video games on a PET computer when he was eleven years old. Fast forward a decade and a half and Adam was writing his first blog—long before anyone had ever coined the term. By the late 90s, he was pushing the envelope in digital expression as one of the leading Flash designers in San Francisco.

It was also in the late nineties that Adam met his future partners in crime, Theo Fanning and Paul Giese, at THINK New Ideas, an integrated marketing and interactive agency ahead of its time. A few years later, Adam was recruited (along with Theo) to found the San Francisco office of Tribal DDB. There he helped Clorox develop their first forays into digital marketing. However, he was constantly frustrated with the walled silos they found prohibiting true integration between traditional and “interactive” agencies.

And so in 2001, probably the worst time in the history of advertising agencies to start an advertising agency, Traction was born, an agency where everything is perceived as “interactive”—even traditional channels.

Since then, Traction has had the good fortune to provide innovative marketing solutions to some of the world’s greatest brands including AAA, Adobe, Alibaba.com, Bank of America, Bonny Doon Vineyards, CamelBak, Clos du Bois, Intel, Intuit, Kelly Moore Paints, Moshi Produts, Accountemps, Salesforce.com, SAP, Shutterfly, Virgin Mobile, Walmart.com and Web 2.0 Expo. TheNextWeb has described Traction as one of the top 10 digital agencies in San Francisco—the most digital city in the world. The agency was named the #1 interactive agency in the United States for 2009 by BtoB Magazine—and was the runner up for that award in 2010 and 2011. Traction was #1,217 on the 2010 Inc. 5000 list of the fastest-growing companies in the US. And, they’ve also been named one of the “25 West Coast Agencies to Watch” by iMediaConnection.

Gail Moody – Byrd is a Senior Director of Marketing at SAP, specifically in their Digital, Social and Communities practice. Gail’s role at SAP is two-fold: to lead the integration of social and community strategies into the Marketing Plans for SAP’s 6 worldwide priority solutions and to innovate to derive ROI from SAP’s social programs. During her 5 years at SAP, Gail has been a member of the leadership team for SAP Community Network (SCN), SAP’s highly engaged online community for SAP professionals. The community enjoys 2 million unique visitors per month, 20 million annual unique visitors and over 30,000 contributors. Her accomplishments at SAP include successfully integrating the use of social media channels into SCN in 2009 and building best practices for B2B use of social media to engage with enterprise customers. Gail’s most recent experience prior to SAP was Director of Enterprise Marketing for Palm, Inc,. Prior to that, Gail held a number of Brand Marketing and Strategic Consulting roles with Levi Strauss &Co., McKinsey & Company and more. She earned an MBA from Harvard Business School.

Gail was a previous speaker for BtoB, at BtoB's NetMarketing Breakfast Series in San Francisco in June, 2011.

Neiger manages the consulting arm of Cisco's global social media organization, which provides strategic and tactical guidance on social media marketing to various teams within the company. Petra was responsible for the award-winning marketing strategy for Cisco myPlanNet, a simulation “edugame”, and was a key contributor to several other high-profile virtual launches and programs at Cisco.

Petra is a 2012 BtoB Top Digital Marketer and BtoBlogger. Read her profile here. Read her most recent BtoBlog post, "Five nuggets to make sense of the crazy world of social media," here.

Adrian D. Parker leads Social, Mobile and Emerging Media for Intuit, a global leader in financial and business software. In this newly minted role, he directs the strategic vision for leveraging peer influence and tech innovation to support accounting professionals across the globe. Previously, Adrian served as Director of Social Media & Digital Strategy at RadioShack Corporation where his team was recognized across the industry for innovations in mobile marketing, social strategies & digital advertising. Adrian's pioneering work with Twitter, foursquare, Facebook, Apple and other tech platforms has been featured in case studies and books. He also serves as a multi-channel consumer advocate responsible for developing interactive programs that drive results across product marketing, customer support, public relations, e-commerce and employee recruitment.

Dennis leads the Digitas Global B2B practice. During his 15-year tenure at Digitas, he has led B2B relationships with AT&T, American Express, Microsoft, Morgan Stanley, General Electric and many more. His expertise encompasses business and marketing strategy, online and offline brand experience development, mobile sales app development, site design, digital marketing, sales CRM, customer segmentation, and e-commerce. He has spoken and written in several forums about the digital transformation of B2B marketing and the impact it is having on marketing and sales productivity.

As Manager of Interactive Marketing at USG Corporation, Lisa Schmitt-Collins is responsible for delivering robust digital marketing experiences targeting building product professionals. In her role, she oversees the deployment of a global website, content management, marketing automation, mobile marketing and digital analytics. Prior to joining USG, she spent 7 years at Aon Corporation in various roles.

George Stenitzer is vice president-corporate and marketing communications at Tellabs, which provides equipment to help customers power the smart mobile Internet. Tellabs' customers include 43 of the world's 50 largest telecom service providers — companies such as AT&T, Verizon and British Telecom. At Tellabs, George leads an international team of 16 professionals who handle all internal and external communications, as well as corporate social responsibility.

George speaks on communications, messaging, branding, annual reports and media relations to the Business Marketing Association (BMA), the National Investor Relations Institute (NIRI), the Conference Board, the Public Relations Society of America (PRSA) and other professional organizations.

He is a past president of the Chicago and St. Louis chapters of the BMA. He currently serves on the BMA National and BMA Chicago boards of directors. He has also served on the boards of the Chicago chapters of the NIRI and PRSA.

George is also a 2012 BtoB's Best Top Marketer and BtoBlogger. Read his profile here.

You can also read George's most recent BtoBlog post, "The art of asking questions," here.

Karsten Weide is the Program Vice President, Media & Entertainment, at IDC. He heads up IDC's consumer research, which covers mobile consumer applications and platforms, consumer video, the connected home and gaming. His own research practice covers the new media, including online and mobile advertising, ecommerce, and consumer behavior and attitudes.

IDC's New Media and Advertising service provides everything essential information and communications technology (ICT) companies and media companies need to know about the worldwide and U.S. new media industry. It focuses on Internet advertising and premium content. It covers current and future spending on advertising, premium content, and technology and services. It provides competitive intelligence on major players and tracks cooperations and acquisitions. It also covers the online ad ecosystem, as well as major trends, such as mobile advertising, online video advertising, ad targeting, data broker, and social media marketing. Consumer surveys provide insight into consumer online behavior and attitudes.

Prior to joining IDC in 2006, Mr. Weide's career was focused on identifying and developing new technologies and applications in the Internet industry. He founded the U.S. affiliate of MediaAnalyzer, a European online market research company specializing in advertising research. Prior to MediaAnalyzer, Mr. Weide served as new media consultant to Internet startups. Before coming to the U.S., he was in charge of setting up both the German operations of Yahoo! as well as Yahoo!'s European product management. Prior to Yahoo!, he held positions with Europe Online and Ziff-Davis. Mr. Weide holds a Master's degree from the University of Hanover, Germany.