Entering the Competition

ENTRY CRITERIA

Submission Types

Submissions must consist of creative that debuted beginning June 1, 2012 through May 31, 2013. International b-to-b creative will be considered but must be submitted in English. Marketers and agencies are encouraged to submit.

Judging Criteria

All categories are judged on creative aspects (not effectiveness). Judging is based largely on the Chasers Criteria for b-to-b advertising.

The Chasers Criteria states:
• The successful ad has a high degree of visual magnetism.
• The successful ad selects the right audience.
• The successful ad invites the reader into the scene.
• The successful ad promises a reward and backs up the promise.
• The successful ad presents the selling proposition in a logical sequence.
• The successful ad talks "Person-to-Person."
• Successful advertising is easy to read.
• Successful advertising emphasizes the service, not the source.
• Successful advertising reflects the company's character.

Category-specific Criteria

Categories with dollar values: For categories with dollar values associated with them, the dollar value refers to the total media spend, not the creative cost.

Microsites: Defined as a site with a unique URL and fewer than 10 pages.
Non-Traditional Placements: Anything goes in this category. We’ll consider everything from ads in games to unusual outdoor campaigns.
Tradeshow Exhibits: This category is based soley on the creativity of the exhibit itself, not accompanying marketing materials. Please include multiple images showing the entire exhibit on location.

HOW TO ENTER

Purchase Entries

Cost: $150 for each entry up to three entries. $125 for four or more entries. In some cases, individual elements of a campaign entry (integrated, print campaign, online, or direct ) might also qualify for awards in other categories. If you would like us to consider those elements in another category as well as the main award category for which you submit the work, please select this option during the online submission process for an additional $250 fee. Process: Complete the online submission process for each entry. Credit card payment is required.

Prepare Your Submissions

Entries can be submitted one of two ways:

1) Via upload through our online submission process using the appropriate naming convention and file format.
2) By providing a URL with a link to the work. This URL must remain active through November 2013 and the appropriate file type must be submitted. Please note: All work must be submitted digitally. We will not accept work shipped to our offices.

Please read before preparing your submissions:
All files must be submitted in plain text. Please remove formatting from your entry before copying it into the entry form. Bullet lists should be changed to numbered lists for this purpose.

All files must be labeled using the following naming convention:
Category abbreviation (see below)_campaign name_marketer

Example file name: I200__smartworld_IBM_.mpg is the online video from an integrated campaign for IBM's Smart World campaign which was over 200K.

For agencies submitting: Category abbreviation (see below)_campaign name_client

Category abbreviations and acceptable file types:

Category	Abbreviation	Files Types Accepted
Integrated campaign - more than $200,000	I200	See acceptable files for individual components
Integrated campaign - less than $200,000	I100	See acceptable files for individual components
Print ad campaign - more than $200,000	P200	High-res PDF
Print ad campaign - less than $200,000	P100	High-res PDF
Single print ad - full page or spread	PS	High-res PDF
Direct campaign - single printed mailing	DS	High-res JPG, TIF or PDF of all mailers
Direct campaign - campaign with multiple mailings	DM	High-res JPG, TIF or PDF of all mailers
TV	TV	MOV or WMV
Online campaign	ON	SWF, HTML or GIF
Online video	OV	MOV, WMV or MPEG
Microsites	M	URL or HTML
Outdoor	OO	High-res JPG, TIF or PDF of creative in its environment
Tradeshow exhibits	TS	High-res JPG, TIF or PDF of creative in its environment
Non-traditional placements	NT	High-res JPG, TIF or PDF of creative in its environment
Branded App	BA	High-res JPG, TIF or PDF of creative in its environment
Mobile	MO	High-res JPG, TIF or PDF of the creative in its environment
Email Campaign	EM	High-res JPG, TIF or PDF of all emails

SEE A SAMPLE FORM

FREQUENTLY ASKED QUESTIONS (FAQ)

Who will judge the entries?
BtoB’s editorial team

When will the winners be notified?
Winners will be notified in early September. Non-winners will not be notified.

When will the winning entries be published?
Winning entries will be published in our October 15 issue. The Best of Show winner will be announced at the awards luncheon on November 13 in New York.

Can I make changes to my online form after submitting it?
Yes. Please return to the online submission page to edit your entry before the submission deadline.

What does an upgrade for my entry do?
If you would like us to consider individual elements of your entry for another category as well as the main award category for which you are submitting the work, please select this option during the online submission process for an additional $250 fee.

Can agencies submit creative promoting their firm?
Campaigns designed to promote advertising agencies will not be considered.

Who can I contact with additional questions?
Michele Langer, BtoB's Marketing and Events Director, at mlanger@crain.com mlanger@crain.com, or 212-210-0197