Categories

Branded App

Direct Mail (single mailing)

Direct Mail (multiple mailings)

Email Campaign - NEW!

Submissions for this category will be judged on the creative of the email itself—including copy and design--not on campaign effectiveness. Up to three emails in a campaign will be considered.

Integrated campaign (more than $200,000)

For categories with dollar values associated with them, the dollar value refers to the total media spend.

Integrated campaign (less than $200,000)

For categories with dollar values associated with them, the dollar value refers to the total media spend.

Microsite

Only sites with a unique URL and fewer than 10 pages will be considered.

Mobile

Nontraditional

Anything goes in this category. We’ll consider everything from ads in games to unusual outdoor campaigns.

Online Campaign

Online Video

Outdoor

Print ad campaign (more than $200,000)

For categories with dollar values associated with them, the dollar value refers to the total media spend.

Print ad campaign (less than $200,000)

For categories with dollar values associated with them, the dollar value refers to the total media spend.

Single Print Ad

Trade Show Exhibit

This category is based solely on the creativity of the exhibit itself, not accompanying marketing materials. Please include multiple images showing the entire exhibit on location.

TV