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Professional Resources

Ad Age Professional Resources is a library of resources provided to inform marketing, advertising and media executives with the most current and accurate information on industry-leading topics. Built to meet your needs, we offer an abundance of webcasts, industry guides and research reports written by recognized thought leaders in the industry.

The Digital Ad Future Isn't New Tech-It's People

As brands increasingly turn to programmatic media buying to efficiently target consumers, they’re finding that while technology is important, their biggest challenge is figuring out the best way to manage—and staff—this growing investment.

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Rounding Out Your Omnichannel Strategy

Though substantially different in many ways, digital audio and native advertising share the promise of giving users an organic experience—more seamlessly integrated into content, and better aligned with the audience’s current activity and interests. Both publishers and programmatic technology providers are putting their weight behind native and audio as key elements of advertisers’ overall media strategy. This report gives you what you need to know about buying programmatic audio and native.

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Agency Family Trees 2017

Ad Age’s Agency Family Trees poster shows estimated 2016 worldwide revenue for major hubs, networks, agencies and holdings of the world’s five biggest agency companies – WPP, Omnicom, Publicis, IPG, Dentsu. Figures come from Ad Age’s signature Agency Report.

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Building a Smarter Social Strategy

Savvy marketers understand that a successful social strategy goes well beyond organic posts and number of fans. Social offers a variety of paid, owned and earned media elements, each with a vital role to play. Here are successful case studies that show you what specific tools, from Facebook Carousel ads to Instagram Link ads, delivered to boost e-commerce efforts, raise brand awareness and drive sales.

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Webcasts

Expand Your Digital Advertising Strategy with Native, Audio and Connected TV

Expand Your Digital Advertising Strategy with Native, Audio and Connected TV

Join us for this webinar to get key insights on why brands should incorporate native, audio and connected TV into their plan.

Length: 60 minutes
June 28th, 2017 2:00PM EDT

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Optimizing the Omnichannel Customer Journey

Optimizing the Omnichannel Customer Journey

Learn about the data-driven approach that marketing organizations can take to optimize the real-time customer journey.

Length: 60 minutes
June 22nd, 2017 1:00PM EDT

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The 3 T’s of Agency Management: Talent, Transparency, and Technology

The 3 T’s of Agency Management: Talent, Transparency, and Technology

Hear from industry experts, agency leaders, and technology gurus about how leading agencies optimize the 3 T’s to outperform the competition.

Length: 60 minutes
June 13th, 2017 1:00PM EDT

Watch On Demand

Market Intelligence

Tapping Into the Power of Local to Deliver Revenue

“Local” has become a marketing channel unto itself – an ever-expanding platform from which brands can deliver paid media, social engagement and a host of other tools to consumers in that last critical mile closest to purchase. But how to harness the power of local in the most effective way? Here are tools and tactics to help marketers execute local campaigns that deliver results.

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Small Agency Guide 2016

Personal service, agility, creativity: A small agency has a lot to offer marketers in today’s fast-paced, quickly changing environment—starting with its size. In fact, a small agency can benefit its clients in big ways. More and more, marketers are recognizing that small agencies are not only nimble, but often highly creative and innovative. The 2016 Ad Age Small Agency Guide is here to help you find the right partner.

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Strengthening Relationships Along the Path to Purchase

Customer loyalty can be the most difficult thing for a brand to achieve amid today’s myriad choices and options. But smart marketers can engage consumers and build loyalty all along the path to purchase—if they think of it instead as the path to loyalty. Here’s how.

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Digital Trailblazers

How do you lead the pack in digital? Be willing to take risks and learn from some of the industry’s best digital executives profiled in the Digital Trailblazers series—now in its second year.

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Research Reports

2017 Edition Marketing Fact Pack

In our annual guide to marketers, media and agencies, we'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age DataCenter's rankings and analysis from the past year.

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Mobile Fact Pack 2016

This Mobile Fact Pack puts ad spending trends, consumer behavior, app usage, industry market share and top mobile agencies all in one handy guide to help you navigate the best mobile strategy for your brands.

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B-to-B Marketing Fact Pack 2016

Your go-to guide for navigating the B-to-B space.

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Hispanic Fact Pack 2016

Advertising Age's Annual Guide to Hispanic Marketing and Media

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