Professional Resources

Ad Age Professional Resources is a library of resources provided to inform marketing, advertising and media executives with the most current and accurate information on industry-leading topics. Built to meet your needs, we offer an abundance of webcasts, industry guides and research reports written by recognized thought leaders in the industry.

Creative: The Future of Mobile Video Advertising

Brand advertisers are making mobile video one of the fastest growing segments in digital advertising. But for this growth to continue, new emphasis will need to be put on creative to meet the rising expectations of consumers and take advantage of the medium’s unique opportunities.

Read

2017 Edition Marketing Fact Pack

In our annual guide to marketers, media and agencies, we'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age DataCenter's rankings and analysis from the past year.

Learn More

Programmable: Moving Beyond Programmatic

Big data, digital transformation and audience buying are changing the way marketers think about campaigns. Programmatic is no longer enough to help brands stay on top of everything in this rapidly shifting marketplace. That’s where programmable comes in.

Read

Celebrating the Clio Health Awards 2016

With the spotlight on the Grand Clios and the Best of the Year Awards, the Clio Health Awards 2016 winners demonstrate the depth and diversity of health advertising as it evolves to encompass more than the pharmaceutical and health services that have historically served as its backbone.

Read

Webcasts

Managing Multi-Site Madness: Improve Efficiency, Speed and ROI

Managing Multi-Site Madness: Improve Efficiency, Speed and ROI

Learn how big-name brands are rethinking their approaches to multi-site, and the successes they’ve seen thus far in order to improve efficiency, speed and ROI.

Length: 60 minutes
March 23rd, 2017 1:00PM EDT

Register

How to Build a Customer-Centric Social Organization

How to Build a Customer-Centric Social Organization

This webinar will provide a clear blueprint of best practices for building a customer-centric social infrastructure that effectively connects Social Data across the enterprise.

Length: 60 minutes
March 9th, 2017 1:00PM EST

Register

FaceBook Advertising: Advanced Strategy for Social Success in 2017

FaceBook Advertising: Advanced Strategy for Social Success in 2017

Facebook is one of the most powerful advertising engines on the planet. And in 2017, it’s poised to change the digital advertising landscape as we know it. Are you prepared to stay ahead of the curve?

Length: 60 minutes
December 15th, 2016 2:00PM EST

Watch On Demand

Market Intelligence

Small Agency Guide 2016

Personal service, agility, creativity: A small agency has a lot to offer marketers in today’s fast-paced, quickly changing environment—starting with its size. In fact, a small agency can benefit its clients in big ways. More and more, marketers are recognizing that small agencies are not only nimble, but often highly creative and innovative. The 2016 Ad Age Small Agency Guide is here to help you find the right partner.

More

Strengthening Relationships Along the Path to Purchase

Customer loyalty can be the most difficult thing for a brand to achieve amid today’s myriad choices and options. But smart marketers can engage consumers and build loyalty all along the path to purchase—if they think of it instead as the path to loyalty. Here’s how.

More

Digital Trailblazers

How do you lead the pack in digital? Be willing to take risks and learn from some of the industry’s best digital executives profiled in the Digital Trailblazers series—now in its second year.

More

Using Conversion Marketing to Drive Consumer Action

Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing—yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.

More

Research Reports

2017 Edition Marketing Fact Pack

In our annual guide to marketers, media and agencies, we'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age DataCenter's rankings and analysis from the past year.

Learn More

Mobile Fact Pack 2016

This Mobile Fact Pack puts ad spending trends, consumer behavior, app usage, industry market share and top mobile agencies all in one handy guide to help you navigate the best mobile strategy for your brands.

Learn More

B-to-B Marketing Fact Pack 2016

Your go-to guide for navigating the B-to-B space.

Learn More

Hispanic Fact Pack 2016

Advertising Age's Annual Guide to Hispanic Marketing and Media

Learn More