Watch the newest ads on TV from Apple, BMW, Google and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: In a fresh cut of a Gatorade ad, close friends Lionel Messi and Luis Suárez become rivals in time for the World Cup (a longer version debuted online in April). In a cross-promotion with "Mission: Impossible—Fallout," BMW serves up a lot of intense shots of the M5 (and Tom Cruise) in action. And Apple puts a soccer spin on the "How to shoot on iPhone" tutorial available on its website.

Today's TV Ad Highlights

Data provided by iSpot.tv
How to Shoot Soccer on iPhone X
Premiered on: 2018 FIFA World Cup, FOX
Apple iPhone data for the last 30 days
Impressions: 913,911,144 (45% of industry)
Est. TV Spend: $28,185,921 (48% of industry)
Attention Score: 87.72
Attention Index: 103 (3% fewer interruptions than avg.)
Everything Changes
Premiered on: 2018 FIFA World Cup, FOX
Gatorade data for the last 30 days
Impressions: 1,036,016,522 (53% of industry)
Est. TV Spend: $11,437,039 (52% of industry)
Attention Score: 93.96
Attention Index: 99 (1% more interruptions than avg.)
On the Road
Premiered on: 2018 FIFA World Cup, FOX
Google data for the last 30 days
Impressions: 69,006,300 (7% of industry)
Est. TV Spend: $2,622,271 (22% of industry)
Attention Score: 83.11
Attention Index: 48 (52% more interruptions than avg.)
Mission: Impossible - Fallout
Premiered on: FIFA World Cup Live, FOX
BMW data for the last 30 days
Impressions: 733,131,458 (3% of industry)
Est. TV Spend: $7,908,486 (2% of industry)
Attention Score: 91.49
Attention Index: 131 (31% fewer interruptions than avg.)
Early Game
Premiered on: 2018 FIFA World Cup, FOX
Bud Light data for the last 30 days
Impressions: 666,741,548 (6% of industry)
Est. TV Spend: $9,699,400 (8% of industry)
Attention Score: 95.32
Attention Index: 122 (22% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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