PR Newswire debuts responsive Web design platform
New York—PR Newswire, a division of UBM, announced it is incorporating responsive Web design into its multimedia news release services.
The move enables PR Newswire clients to distribute press releases optimized for viewing regardless of device, including desktop systems, smartphones and tablets. The company's multimedia news releases include rich content on branded landing pages that are distributed to photo, video and social media networks.
“PR Newswire invests in technologies that help our clients share rich, compelling content with journalists, consumers and other important audiences,” said Jason Edelboim, senior VP-global media and distribution at PR Newswire, in a statement.