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BtoB's Best Creative
Agency: Eric Mower+Associates, Syracuse, N.Y.
Campaign name: Timber Tech iPad app
Launch date: January 2013
Why we liked it: Timber Tech's iPad app has lots of product information that's easy to navigate. A dark gray rail across the bottom anchors the design while providing a home for social sharing buttons as well as a link to a section of the website called “Straight Talk.” What sets this app apart, though, is a photo gallery that allows users to upload images of their deck projects, adjust the colors and finishes, save the updated images and email them.
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