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BtoB's Best Creative
Agency: Bader Rutter & Associates, Brookfield, Wis.
Campaign name: SureStart miSales
Launch date: December 2012
Why we liked it: Agricultural chemical retailers get inundated with marketing clutter. But this interactive app loaded with eye-catching images and attractively packaged data points enables reps from Dow AgroSciences to gain the attention of the target audience. The sales story about the advantages of SureStart herbicide unfolds in compelling fashion on the Dow rep's iPad. Retailers learn that the product is easy to handle and provides broad-spectrum weed control—exactly what the end-user needs to hear. The sales process is accelerated thanks to the app's collection of facts and images. An orange-colored banner frames the top of each page, giving the app a consistent, branded look.
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