Forbes rolls out new analytics technology for BrandVoice platform
New York—Forbes Media announced it is rolling out a new analytics suite this month for its BrandVoice content marketing platform, which integrates content from paid sponsors into the stream of content produced by Forbes staff members and contributors. The technology is designed to measure the impact of marketers' content and track how it performs on Forbes.com and across the social Web.
Approximately 20% of Forbes' total advertising revenue this year will be generated by BrandVoice partners and projects, the company said in a statement. The platform debuted three years ago.
The company also announced that digital advertising revenue will surpass print ad revenue for the first time this year, with digital representing approximately 53% of total advertising revenues.