PIB: Combined print pages, tablet ad units up 6.8% in Q3
New York—Combined print magazine ad pages and tablet ad units increased 6.8% in the third quarter of 2013 compared with the same period last year, and were up 7% for January through September compared with the year-earlier period, according to data released by the Publishers Information Bureau.
The number of print ad pages slipped 1.8% in the third quarter compared with the same period last year, and the number of tablet ad units jumped 17%. From January through September, print ad pages were down 3.8% compared with the year-earlier period and tablet ads grew 22%.
“Marketers are shifting dollars in some instances from print to tablet editions, but continue to invest in magazine media,” said Mary Berner, president-CEO of MPA, the organization that administers PIB, in a statement.