PCWorld unveils new, all-digital enhanced edition
Framingham, Mass.—PCWorld, the flagship of IDG’s Consumer & SMB division, has debuted an enhanced edition specifically built for tablets.
September marked the first all-digital month for the brand, which ceased print publication in August.
Supplementing a longstanding digital edition, the enhanced edition incorporates more rich-media content, including video, interactive slideshows and podcasts; embedded links to direct users to the Web for related information; pages optimized for high-resolution displays, and the ability to share content via email and Twitter.
“Now that the transition has happened, no longer having to create a printed version has been like unbuttoning a straightjacket from around our editorial and production teams,” said Randall Grilli, consumer and product marketing manager for IDG Consumer & SMB. “Unconstrained by page cost, page size and any other print-related ad/edit ratio considerations, they are free to reinvent PCWorld as a product that is laser focused on the needs of its readers.”