It's difficult enough to get the typical CEO to star in a YouTube video. To get an exec to mix it up with a group of first graders is almost unheard of. But that's what Jeff Stibel, the CEO of Dun & Bradstreet Credibility Corp., did in a charming three-minute promotional video for the company's innovative employer-matched education savings program. It features Stibel pitching the plan to what appears to be a board meeting, but a cutaway shot reveals that the room is filled with skeptical kids. A BtoB Social Media Awards winner.
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