BtoB's Content Marketing Awards will recognize the best content created for marketing purposes—content that provides the audience with useful information about a product, service, company or industry. BtoB editors will choose winners in seven categories: integrated content marketing program; blog; microsite; video; digital edition of a magazine; email newsletter; and branded journalism/sponsored content. Submissions will be judged primarily on quality of content, not campaign results.
Only content intended for a marketer's external audience is eligible (internal, or employee-targeted, campaigns will not be considered). The target audience should be businesspeople; content targeting a consumer audience will not be considered. Content must be created by or for a marketer.
Submissions must consist of content that debuted between July 1, 2012, and June 30, 2013. Click here for more information.