GLM launches new branding initiative
White Plains, N.Y.—Media company GLM has launched a new corporate branding initiative to reflect the evolution and expansion of the company, which business media veteran Charles McCurdy acquired two years ago with backing from Providence Equity Partners.
The redesigned GLM corporate website prominently features the company's new gray-and-white logo and provides enhanced navigation, more comprehensive company information, and links to show-specific websites and contacts.
The logo is paired with a new tagline that incorporates the company's initials into the words Global Lifestyle Markets. This reflects the company's addition of consumer events and online resources to its foundation of b-to-b tradeshows, the company said in a release.
GLM has also shifted to a new URL, www.glmmarkets.com, from www.glmshows.com.
“GLM is uniquely positioned to support efficiencies in the flow of merchandise because we touch all points of the supply chain, from product developers, designers, artisans and manufacturers to retailers and consumers,” McCurdy said in a statement.