B-to-b media CEOs more confident about economy
New York—B-to-b media CEOs are more optimistic about business conditions for their own companies and the markets they serve than they were six months ago, according to American Business Media's July 2013 CEO Confidence Index.
Sixty-six percent of b-to-b media CEOs surveyed for the latest report said current business conditions for their companies are positive, compared with 58% in January. Looking ahead 12 months, 75% of respondents said they anticipate better business conditions next year, compared with 60% who had positive expectations in the January survey.
CEOs' optimism is more tempered when it comes to the market conditions of their reader customers. In the latest survey, 44% expressed a positive outlook, while half were neutral. In January, only 37% of CEOs reported positive economic conditions, and 56% assessed conditions as neutral.
ABM launched the CEO Confidence Index in January. The online poll of top executives of ABM member companies generated 43 responses in January and 32 in July.