Magazine ad pages fall in first half
New York—Print advertising pages in consumer magazines fell 4.9% in the first half of the year, to 69,448 from 73,063 in the same period last year, according to the latest figures released by the Publishers Information Bureau.
Rate-card ad revenues for print advertising increased very slightly in the first six months of the year, up 0.4% to $9.36 billion from $9.32 billion in the same period last year.
Separately, a preliminary analysis by PIB based on data collected and compiled by Kantar Media showed an increase in cross-platform advertising for magazine media, said Mary G. Berner, president-CEO of MPA, the organization that administers PIB, in a statement.
For 58 titles that monitor both print and iPad advertising, iPad ad units increased 24.5% in the first half of the year, to 14,272 units from 11,461 units in the year-earlier period, while print ad pages showed a slight decline of 1.0% to 24,566 in the first half of this year from 24,820 pages in the year-earlier period. For the same titles, the combined number of print advertising pages and iPad ad units grew 7.0% in the first half, compared with the same period last year.