Title: Director-global brand and digital marketing Company: Computer Sciences Corp. Years in current job: 2
Imagine being a digital marketer joining a $15 billion multinational company with a crucial need to ramp up its digital marketing efforts—and with a board and C-suite fully committed to doing just that.
That was the challenge-cum-opportunity facing Nick Panayi when he joined information technology company Computer Sciences Corp. two years ago as director-global brand and digital marketing. He saw it as the job of a lifetime, with the opportunity to develop the blueprint needed to update the company's website, develop social media channels, create a content marketing program, implement a marketing automation solution and demand center, and much more.
“Yes, we could have done it serially, a "rolling thunder' approach to tackle each challenge separately,” Panayi said. “But we decided to strike while the iron was hot and do it all at once.”
Panayi worked hard to lower barriers between marketing and other essential internal players, striving to overcome cultural barriers built up over the company's 50-year history.
“The first thing we did was to change the lexicon,” he said. “We created mini-road shows inside the company, starting with the CIO but also with all the tech groups, security, privacy, legal, etc., and put them at ease. My message was that none of this was optional; but, importantly, it was what marketing operations do in companies that are best-of-breed. People got that.”