Title: Marketing manager-global interactive marketing Company: Aon Years in current job: 2
If Venetta Linas Paris could ask for one thing in terms of digital marketing, it would be a “constantly evolving yet singular dashboard.”
Here's why: Marketing is changing in fundamental ways, and with a far-flung marketing operation that includes thousands of employees around the world, it is a constant challenge for Paris and her team to stay abreast of the tens of thousands of daily interactions between Aon and its customers and prospects.
“Our current priorities are building the Aon brand globally, digitally activating Aon's partnership with Manchester United and continuing to understand the evolving needs of our customers,” she said. “With everyone connected 24/7, the customer is more powerful than ever.”
Paris said content marketing is at the core of what she does, whether it's building her company's partnership with soccer powerhouse Manchester United or urging Aon employees to harness the power of their own social networks.
“Unique content is more important than ever for brands,” she said. “Regardless of the content format, brands, especially b2b brands, have the opportunity to not only talk about their thought leadership but express it in the form of content that shows the desired audience the expertise a company offers in specific areas.”
At Aon, this means training employees to use their own social platforms to help spread the company's original content.
“This not only helps make the marketer's life easier but it can assist in creating deeper client relationships, stronger affinity for the brand, and taking positive steps in truly being a social enterprise.”