ADVERTISEMENT
Godengo+Texterity rebrands as GTxcel
Posted on:
March 21, 2013, 12:31 pm EDT
March 21, 2013, 12:31 pm EDT
Southborough, Mass.—Digital and mobile publishing company Godengo+Texterity has rebranded itself as GTxcel.
The company was formed in March 2012 when Godengo, which provides content management systems for magazine publishers, acquired Texterity, a provider of digital magazines and mobile applications.
Referring to the GT in the new name, GTxcel CEO Peter Stilson said in a release: “Retaining our strong brand legacy was important.” The rebranding effort emphasizes the importance of monetization through the tagline “Maximize your media.”