This webinar will explore the elements of modern marketing that marketers are employing today, as well as their views of what constitutes the “ideal” marketer and possible means of reaching that level. Featuring presentations by John DiStefano, research director at BtoB and Megan Eisenberg, VP of Demand Generation, at Docusign, this webinar will provide an overview of the marketing landscape along with the best practices of marketers working at the top of their game.