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SOCIAL MEDIA MARKETING

 

Pinterest launches pin analytics tool

March 13, 2013 - 12:01 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    San Francisco—Image sharing site Pinterest has released a Web analytics tool to help companies understand how the market is interacting with its content.

    Pinterest Web Analytics uses such metrics as pins, repins, impressions, reach, clicks and unique visitors to determine which images are gaining popularity on the site. The tool also reports on how pin performance is changing over time.

    To access the tool, site owners must have a Pinterest profile and add an html file to their servers or insert a metatag to their site headers.

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