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SOCIAL MEDIA MARKETING

 

Facebook revamps home page for bigger ad impact

March 8, 2013 - 11:46 am EDT
   
 
   
 
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    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Menlo Park, Calif.—Facebook Inc. has unveiled a revamped home page featuring a more prominent and personalized News Feed and larger photos, links and ad units.

    Company CEO Mark Zuckerberg said at a presentation Thursday that the changes are intended to make Facebook “the best personalized newspaper in the world.” Zuckerberg said half of all News Feed posts are photos, and the redesign features them more prominently.

    Facebook's changes are also intended to keep the site fresh for both users and advertisers. According to a report issued last month, 61% of Facebook users take a break from using the social site for several weeks or more at a time, and a large percentage of former users have abandoned Facebook entirely.

    Facebook will beginning rolling out the new design to Web users immediately and to users of mobile apps in the coming weeks.

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