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Media companies embracing lead generation
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MPA names Bronchtein senior VP-research and insights

New York—MPA-The Association of Magazine Media has named Lauren Bronchtein senior VP-research and insights, responsible for all marketing and measurement research activities for the organization. She succeeds Wayne Eadie, who is retiring.

Bronchtein, who was most recently consumer insights director for the Style & Entertainment Group at Time Inc., will report to Mary Berner, president-CEO of MPA.

Originally posted on: 3/5/13

FILED UNDER:

Time Inc., Measurement, Media
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Media companies embracing lead generation
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